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For our marketing to succeed, we, as marketers, need to understand what successful publishing is. The majority of our marketing spend needs to be dedicated to the creation of consistent valuable and relevant information to our customer segments. Read More

For all companies and managers out there that aren't doing it, you need to recognize your salespeople who are high achievers. And I'm not just talking in a monetary sense, either. Read More

Here are just a few features of Google Webmaster Tools: Read More

Tired of Twitter yet? Apparently businesses are still frothing at the mouth and hemorrhaging at the wallet over it. If you're just thinking about starting to use Twitter for your business, this article might make you think twice whether or not it's right for you. Read More

Wouldn't it be helpful to know what topics publications would be covering throughout the year, so you could offer story ideas that would tie into those topics? The goal, of course, would be to get publicity for you or your business. Read More

It's great to be trusting. However, your responsibility to your company, your staff, your clients, and yourself is to be sure you've done what you can to protect what you've worked so hard to achieve. Being a business owner means being realistic and responsible. You don't want to have that responsibility thrust upon you as the result of the la Read More

Good qualification is critical for salespeople to avoid wasting time and to focus their energy on higher potential prospects. But there's a dirty little secret about qualification I'm going to share with you... Read More

The New York Times reports that many top bankers are leaving Goldman et al to start financial small businesses. BizBox analyzes the implications of this trend. Read More

Mike Southon is one of the UK's leading business experts and entrepreneurs. He's best known today for his best selling “Beermat Entrepreneur” series of books and his regular column in the Financial Times. Mike built his reputation, however, in sales - and in particular: selling professional services. I caught up with Mike recently and asked Read More