create something newsworthy to get people talking. With a little luck and promotion, your company will end up getting exposure from the mainstream press. It might even go viral.
Last time, I went over methods to increase your company's online visibility, such as contributing articles and becoming active in online communities. Now it's time to
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Create Something Newsworthy -- Branding, Marketing, Links
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From http://searchenginewatch.com 5549 days ago
Made Hot by: on April 21, 2009 3:21 am
Twitter attracts older adults - not teens
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From http://www.bizreport.com 5549 days ago
Made Hot by: on April 21, 2009 3:21 am
Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over. Not exactly teeming with teens, is it? Why?
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If B2B marketing emails could talk
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From http://www.youtube.com 5549 days ago
Made Hot by: on April 20, 2009 8:28 pm
A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun.
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5 Reasons Your Google Rankings Can Drop
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From http://thekeywordacademy.com 5549 days ago
Made Hot by: on April 20, 2009 7:31 pm
1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content
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Five Tips for Avoiding Deceptive SEO Companies
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From http://smallbiztrends.com 5548 days ago
Made Hot by: on April 20, 2009 4:26 pm
Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz
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The Fortune Is In the Follow Up - Podcast
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From http://podcast.salesmanagement20.com 5550 days ago
Made Hot by: on April 20, 2009 4:24 pm
This weeks episode is on providing quality follow-up. Our guest this week was Rick Cooper. Rick is Founder and President of The PDA Pro and is author of Million-Dollar Contacts, Fortune is in the Follow Up, Marketing Magic and his most recent Extreme Excellence. Rick is an expert and national speaker on Attraction Marketing and Sales Results. It i
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115 Marketing Strategies For Small Business
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From http://www.toiletpaperentrepreneur.com 5549 days ago
Made Hot by: sannwood on April 18, 2009 2:35 pm
The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of
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The Art of the 60-Second Tutorial
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From http://blogs.openforum.com 5549 days ago
Made Hot by: sannwood on April 18, 2009 2:35 pm
Video tutorials are usually long, drawn out and boring. Guy Kawasaki offers some examples of great tutorials that are around 60 seconds and would be a great way to explain what your company does on your website.
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Match Training with Learning Styles
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From http://www.fuelnet.com 5549 days ago
Made Hot by: on April 18, 2009 2:32 pm
Businesses large and small shell out huge amounts of money for training every year. In some industries, almost a quarter of those expenditures are earmarked for customer service training. But to be effective, the training must be presented in ways that match employees' learning styles. Here are three specific learning styles to consider.
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How to Cut Payroll Costs Without Layoffs
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From http://www.businessweek.com 5549 days ago
Made Hot by: camb on April 18, 2009 9:32 am
Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve.
Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t
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