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There are few opportunities in the world of franchise ownership that have the impact on children like these do... Read More

“Three out of 4 small business owners found a green vendor to be more appealing than a non-green vendor if the service and price are the same.” This statement comes from PayCycle, a payroll service from Palo Alto serving 85,000 small businesses. Recently they did a survey of 202 randomly chosen businesses from among their customer base, and th Read More

In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem to be a logical choice. It's a tempting— but very dangerous strategy. Read More

Problems start when what's online isn't accurate, isn't yours, or worse, isn't yours anymore. When your online identity — including your content (written, video, or images) or even your brand — gets hijacked it can hurt you in the same way that the “fatty paycheck” hurt the job candidate for Cisco. When data posted online won't go away or even whe Read More

Don't limit your referral network, consider everyone you can help and that could benefit from your service, including your service providers. Read More

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More

Mike McDonald at WebProNews recently spoke with Khalid Saleh of Invesp Consulting who discusses some things eCommerce site owners should keep in mind when looking to improve their conversions. This is a video that all eCommerce site owners should watch. Read More

This blog post and podcast article talks about the ability in sales to keep one the most important components of a business continuously providing - its customers. Satisfied customers are the bedrock of any business and maintaining relationships will mean that in hard times they can be relied upon to keep providing business time and time again. Read More

AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything. Read More