As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t
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Increase Click-Throughs with Internet Direct Mail
Posted by
Becky under Online Marketing
From http://www.fuelnet.com 5536 days ago
Made Hot by: on April 21, 2009 10:02 pm
5 Common eCommerce Mistakes That Prevent Conversions
Posted by
TimJustus under Online Marketing
From http://www.smallbusinessnewz.com 5536 days ago
Made Hot by: on April 21, 2009 5:57 pm
Mike McDonald at WebProNews recently spoke with Khalid Saleh of Invesp Consulting who discusses some things eCommerce site owners should keep in mind when looking to improve their conversions. This is a video that all eCommerce site owners should watch.
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B2B Relationships Don't Have To Be Lost — Continuous Contact Doesn't Mean Customer Stalking
Posted by
neshthompson under Sales
From http://www.symvolli.com 5542 days ago
Made Hot by: on April 21, 2009 2:40 pm
This blog post and podcast article talks about the ability in sales to keep one the most important components of a business continuously providing - its customers. Satisfied customers are the bedrock of any business and maintaining relationships will mean that in hard times they can be relied upon to keep providing business time and time again.
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FTC Moves To Regulate Blogs and Viral Marketing
Posted by
luckycharmer under Legal
From http://www.marketingpilgrim.com 5539 days ago
Made Hot by: on April 21, 2009 3:22 am
AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything.
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Create Something Newsworthy -- Branding, Marketing, Links
Posted by
mona19 under Marketing
From http://searchenginewatch.com 5540 days ago
Made Hot by: on April 21, 2009 3:21 am
create something newsworthy to get people talking. With a little luck and promotion, your company will end up getting exposure from the mainstream press. It might even go viral.
Last time, I went over methods to increase your company's online visibility, such as contributing articles and becoming active in online communities. Now it's time to
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Twitter attracts older adults - not teens
Posted by
wontonu under News
From http://www.bizreport.com 5540 days ago
Made Hot by: on April 21, 2009 3:21 am
Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over. Not exactly teeming with teens, is it? Why?
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If B2B marketing emails could talk
Posted by
suzyQ under Direct Marketing
From http://www.youtube.com 5540 days ago
Made Hot by: on April 20, 2009 8:28 pm
A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun.
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5 Reasons Your Google Rankings Can Drop
Posted by
himangim under Marketing
From http://thekeywordacademy.com 5540 days ago
Made Hot by: on April 20, 2009 7:31 pm
1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content
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Five Tips for Avoiding Deceptive SEO Companies
Posted by
stillwagon428 under Technology
From http://smallbiztrends.com 5540 days ago
Made Hot by: on April 20, 2009 4:26 pm
Deceptive SEO companies use 'black hat' or unethical techniques to get your site to the top of the search engine rankings. The techniques may work well in the short term and bring lots of traffic or great rankings. However, over time they won't produce good, lasting results — or worse — they may get you banned from search engines. And once penaliz
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The Fortune Is In the Follow Up - Podcast
Posted by
bmtrnavsky under Sales
From http://podcast.salesmanagement20.com 5541 days ago
Made Hot by: on April 20, 2009 4:24 pm
This weeks episode is on providing quality follow-up. Our guest this week was Rick Cooper. Rick is Founder and President of The PDA Pro and is author of Million-Dollar Contacts, Fortune is in the Follow Up, Marketing Magic and his most recent Extreme Excellence. Rick is an expert and national speaker on Attraction Marketing and Sales Results. It i
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