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One simple fact of marketing is that the Internet is a much different playing field than traditional advertising channels like newspapers and television. According to a study by Webvisible and Nielsen Online, only 9 percent of small business owners say they are satisfied with their online advertising efforts. Getting it right is critical in today Read More

This was written from the viewpoint of running a law firm, but the lessons apply to running any small business. Read More

Now that the dust has almost settled on the 2009 tax filing season, small business owners who are already hard-pressed by the economy have something else to worry about: a knock on the door from an Internal Revenue Service agent. IRS audits of small businesses increased by 41% from 2005 to 2007, while large business audits actually declined by Read More

Companies are realizing that people are talking about them whether they like it or not. As a result, they're deciding whether they should consider having a social media presence, and hence, a policy. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world. Read More

Check out Naked Pizza, and it's use of Twitter. Then see how Mark Cuban is getting involved... Read More

The 2009 business world is competitive, and consumer expectations are high. As costs rise and marketing budgets shrink, small businesses are looking for ways to improve their ROI with every dollar spent. The good news? A variety of tools are available to help you boost your online marketing results. Here is a breakdown of five of the best to help Read More

Perhaps something that is less often looked at with regards to how sales managers interact with the individuals in their department is how managers use the information that comes to them using sales systems. Do you use it monitor behaviour? How far should one go in using this data in managing your personnel? Read More

Nada Jones and Michelle Briody, authors of "Sixteen Weeks to Your Dream Business," list ten things you should "know" before you start your own business. Read More

As a sales professional, the most proactive thing you can do is work your diary. To do that you have to build in time for known distruptions that differ daily, but always happen. Plan for it and you will win. Read More