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Amid all the gloom out there, a new survey actually points to some positive signs for small businesses — and for those people thinking of hanging their own shingle for the first time. Payroll administrator SurePayroll, which conducts a monthly survey tracking small-business optimism and hiring trends, found that small businesses increased their Read More

Your web site's bounce rate may be a significant factor in your search engine rankings. If the bounce rate on your site is high, you could end up with lower rankings in the search engines. Correspondingly, lower bounce rates may actually offer meaningful ranking boosts. Read More

It's tempting to stick with the sales techniques that have worked for us in the past, but going that extra mile beguiles customers, sparking new interest in what we have to offer. Read More

BizBox's Jerry Kalish on the rules for borrowing out of your 401(k)--and the risks. Read More

A simple lesson I learned from a Christmas tree salesman could turn your customers into a referral generating machine— Read More

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches. In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal Read More

Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. They can be a dream target for digital marketers, as long as those marketers understand Gen Xers' quirks. Read More

Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which can also be known as the owner of the business or top sales person turned into the marketing person. But, here's a little flash - anyone associated with your business that comes into contact with a prospect or customer is performing Read More

Helpful and inspiring explanation of how using surveys is cheap but very effective in making more money online. Asking customers what they want can help guide product development more cost-effectively. Read More