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Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil Read More

Pay per click budgeting is not a topic I thought you could devote a whole blog post to, when I first started doing PPC in 2004. But I was wrong. Here are the five most important budget-related topics in pay per click advertising: Read More

After the success of last year's list we are ready to release the list of the Top 50 Marketing Blogs to watch in 2009. We searched all around the Internet looking for the best marketing blogs in a number of different categories. We've sorted them into nine different areas and if you're looking at building your marketing presence in 2009, these Read More

Helpful summary of 3 modern online marketing strategies from Scott Fox (me), author of best-selling book, Internet Riches. New marketing approaches include "Product Presence", "Distributed Engagement", and the "Reputation Cloud" - critical info for anyone trying to make more money through online marketing. Read More

Puck has never been one for pretensions. Despite being a gourmet chef who caters to the who's who of Hollywood and many of America's other elite, Puck has refused to succumb to the glitz and the airs of many of the other top chefs. Read More

Here are the results from our most recent Young Entrepreneur poll asking you: “Who is your business role model?” Read More

The thing with all this talk about social media and how it changes marketing is that I don't think you're going to like it. I don't think the end state is what most companies are thinking about. Google doesn't buy other companies because they seem neato. Pepsi doesn't want to talk with a few hundred people at a time, do they? It's just that all th Read More

In this article I show you how to improve your search engine rankings using 27 quick search engine optimization tips. Read More

What happens when the insatiable drive for profits permeates the culture of an organization? Eventually you forget whose business you should be taking care of--just ask Office Depot. Here's can you do to avoid the high cost of broken trust. Read More