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I'd like to present you with an alternative to the formal business plan. It's my anti-business plan, and it's what I've been using ever since I realized that a business plan was not for me. Since then I've been ultra-focused on getting my business going without all the frustrations and distractions that I had before. Please understand that th Read More

What is your brand? Let's start with what it is not: Your brand is not your logo Your brand is not your identity Your brand is not what you sell Your brand is not what you say it is So what is your brand then? Read on to find out... Read More

14 things VC's look for! One of the biggest problems that most entrepreneurial companies face is a lack of solid management in all areas of the company. The ideal company would have someone on the team who excels at sales, someone who has a strong financial background, someone who has built a startup before, someone with extensive industry con Read More

Many of us believe that we are somewhat alone on our quest to success. When truthfully its the total opposite Read More

If you run an independent company and are looking for ways to raise capital, consider selling shares to your customers via a private placement. A private placement is a streamlined way to raise capital from a group of investors, whether individuals or companies. There is no need to get approval for a private placement from the Securities & Exch Read More

By now you've heard the news—your paid marketing and advertising efforts are suffering from a loss of credibility with your target market. Marketing authorities Al Ries and daughter Laura have even declared the "Fall of Advertising and the Rise of PR" when it comes to building brands and perceptions in the minds of consumers. In effect, mar Read More

Small businesses finally are getting their own little piece of the federal government's ballooning bailout package. U.S. officials announced the federal government as part of a broader package will lend up to $200 billion to institutions that originate consumer loans and business loans backed by the Small Business Administration. The rationale Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Venture capitalists valuing startup companies have a particularly difficult challenge these days, as public company comparable values have plummeted. This makes it even harder for the startup entrepreneur seeking venture capital know what their startup is worth. Read More