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Peter Montoya and Tim Vandeyeh, authors of "The Brand Called You," tell small retailers what they can do to lure customers away from big boxes and to their stores. Read More

If you think you'll never have to pitch your company to someone because you don't plan on getting outside financing for your business, you're mistaken— Read More

One of the most insidious by-products of times like these, after the waves of belt tightening and budget/staff cutting, are the long and painful late payments. When business slows, payments to vendors get stretched. You can do everything else right but get this wrong and your business will grind to a halt. So, let's focus on getting you paid fa Read More

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks. You build someone's interest, you make t Read More

Believe it or not, an economic downturn is a good time to start a business. There are openings in competitive markets and breaks on start-up costs and overhead. Read More

Watch a fledgling freelancer go from flailing newbie to successful salesperson in 3 easy steps that you can apply to your own business development approach. Read More

Here are five tips for successful business blog optimization benefits in the long run: Read More

Take advantage of these dire economic times to boost your search engine rankings. There are some remarkable opportunities for those willing to seize the moment and think outside the box. High unemployment has some top-notch people looking for work. Why not hire them as a freelance consultant to create remarkable content, or for a public relatio Read More

Having direct advertisers is a very lucrative way of monetizing your blog. Ads are one of the few ways in which a blogger can capitalize on existing blog traffic without any additional work, such as developing products like e-books or providing services like search engine optimization. First step for a blogger to attract sponsors to his blog is to Read More