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The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007. As online publishers experience growth rates of 20-30% in ad revenue, the race to create advertising opportunities has left publishers with excess inventory that they are selling via ad networks at up to 90% discounts versus direct sales rates. That Read More

Both Democrat Barack Obama and Republican John McCain have advanced a broad array of tax proposals that are complex, hard to understand, and on many points, difficult to compare. But the Tax Policy Center of the Urban Institute and the Brookings Institution, two nonpartisan research organizations, recently published a study that provides the best Read More

At some point in time we have all attended a not so productive meeting. We even wonder why we were asked to attend. I offer 18 tips for the meeting chair and participants on how to make meetings more effective. Read More

Banner blindness has been around since, well, the invention of banner ads. Ever since, experts have been discussing the ins and outs of banner blindness and ways in which advertisers can lessen the effect. Read More

The U.S. government has long supported a “big firm” economy with the idea that large companies are the primary drivers of innovation. But that's a recipe for stunted growth. So say Kauffman Foundation executives Carl Schramm and Robert Litan in an article this month's The American. The U.S. economy needs to grow at a 4% annual clip in the futu Read More

Some people may want to test the waters of entrepreneurship before jumping in. Here's one way: Being an independent-sales rep, even selling door-to-door, for companies that sell textbooks or Tupperware. Or cutlery. Read More

Return Path's Q2 2008 Reputation Benchmark Report (pdf) found e-mails sent from "legitimate" e-mail servers averaged a delivery rate of 56 percent. 20 percent were rejected; 8 percent filtered out of the inbox. The rest — 16 percent — were bounces. So nearly half of the time, e-mail marketers' messages don't get through. But there are way Read More

GOOGLE is giving everyone a chance to peek deeper into its database of search requests and discover the things that preoccupy individuals and, in aggregate, entire cities, states or nations, at any one time. The company is introducing a free service called Insights for Search. The tool is intended for marketers, but it allows anyone to track t Read More

Actually, says the multi-millionaire founder of Maxim and other lad mags, you probably shouldn't even try. His book, How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets, newly published in America, mostly skips the braggadocio and platitudes typical of self-made-millionaire memoirs. Read More