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E-mail's potential and complexities are both seemingly endless, according to Morgan Stewart, director of research and strategy for the Minneapolis-based e-mail marketing firm ExactTarget. Stewart offers a number of pointers on how to make e-mail work in real time as a marketing tool. Read More

An interesting list of iPhone apps broken into five categories. All could have some value to a small business owner -- a couple look really great. Read More

Need help coming up with ideas to start a business? Here's our list of 100 low-cost business startup ideas. Enjoy! Read More

Potential clients will ask a lot of questions before they hire you. They will want to know about your experience and qualifications, when they can expect the project to be completed and, of course, the price. But there are two pieces of information you should never reveal, no matter how many times they ask, or how many ways they ask. Read More

Finding the latest trends in the media can clue you in on ways to make your business newsworthy. Becoming newsworthy is an entrepreneur's first step towards growing their business through publicity and public relations. Read More

Small Business Trends posted bizSugar 5 tips so that entrepreneurs and business owners can highlight and share their best content. Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

Small business is becoming big business for credit-card issuers. With the consumer market saturated, card issuers and banks are expanding their credit-card offerings for small businesses in a bid to get in on what they see as an untapped market. Estimates vary, but American Express says only about 14% of the more than $2 trillion small business Read More

Small business owners with fewer than 50 employees are now eligible for a tax break if they continue to pay employees called to active duty in the U.S. military. The tax credit was included in the recently passed H.R. 6081, the Heroes Earnings Assistance and Relief Tax Act of 2008. The legislation, which was passed by the House and Senate in M Read More