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THE PR VERDICT: "D" (PR Problematic) for the 112th US Congress. Cockroaches everywhere are celebrating their boost up the ladder of the loathed.
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THE PR VERDICT: "A" (PR Perfect) for Tommaso De Benedetti. Anything can be true at any given time, provided the brand is credible and no details are given.
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THE PR VERDICT: “D” (PR Problematic) for Gerard Depardieu and his partnership with Presiden Putin. The actor might want to read the fine print.
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You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press release, and you’re not sure how to craft it well while garnering all the attention you and your brand want and deserve. Bel Read More

Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?

It’s organic traffic (i.e. traffic from Google and other search engines). Read More

As the PR Verdict looks back over the best (and worst) of public relations and media in 2012, we can't help but notice that some rather high-profile stars have fizzled this year. Former juggernauts who were on a first-name-only basis are now in need of some serious re-examination of PR strategy if Read More

Who gave the most disastrous sound bite of 2013? While the snappy, clever phrase is the dream of every publicist and journalist, life doesn’t always go along with the plan. As we look back at the year in PR and media, we present three of the deadliest of 2012. Read More

This week, as we prepare to break for the holidays, we ‘re taking a look at the PR moments that made a difference in 2012. Read More

As Google keeps stirring the business change soup, questions of when you can trust Google get murkier; maybe the answer is simple: you can't Trust Google at all Read More