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THE PR TAKEAWAY: Choose battles carefully, and know when to fight. Negative press was inevitable due to the ratings slide, the revelation of Lauer’s negotiations with rival network ABC, and Curry’s awkward departure. In this case what was needed was new news to change the conversation. This article Read More
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“I don’t get it. I sent out this press release on PRWeb a week ago. It says that my release got over 600 impressions, but the only place I can find it online is on EarthNews.com.

Why don’t my press releases get any play?”


If pick up is a problem, let’s take a hard look at your releases. Read More
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Just as Virgin America showed awful customer service, JetBlue shows what an airline that cares about customer service can do. THIS is Influency Read More
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With the rapid increase in the numbers of business events taking place across the UK, more and more people are realising the benefits that regular face to face networking can bring.

Whether you are planning to dip your toe into the networking world for the first time or perhaps you are already a Read More
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Take this 10-question quiz. It's not a pass-fail, rather; it will help you through the questions for your goal and message for your marketing. Read More
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Simple and powerful lessons from today's most influential communicators. Learn how stories, emotions, metaphors and images evoke memorable reactions in your audience.

And re-order how you present information to: "Why" (should your audeince care), "How" (will it improve their life) and "What" ( Read More
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As you know, customers rarely buy the first time they come across you.

Perhaps it’s not the right time. Maybe they need more evidence to know, like and trust you. Or they could simply have stumbled across your business whilst browsing or checking out the competition. Read More
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THE PR VERDICT: “C” (Distinctly OK) for the Boy Scouts of America. Listening to members is fine, but sometimes leadership calls for just that: leadership.
Read More
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When applying for a job, a cover letter can make or break the impression of a potential employer. There is a reason why a cover letter is the first page of a job application and not just an additional component of it. Getting it right will go a long way in increasing your chances of getting that jo Read More
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Struggling with the process of turning your good ideas into a business? Tired of Internet searches bringing overwhelming and irrelevant results for your business start-up process? There's a place with info to help you plan, start, own and run a successful business,Goshen Business Television, Indian Read More
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