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In addition to cross-promoting on social media sites, targeted ads, and even in-store marketing, use earned media as part of your business marketing strategy.
This tactic is often overlooked, but when written effectively, a press release can be a great boost to your social contest. Read More
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A golden rule of corporate PR? Threatening to sue a newspaper or media outlet is a waste of time. Even trying to intimidate through an endless volley of legal letters usually backfires. Choose your media battles wisely. Goldman Sachs did and it worked. Read More
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Mayors, councilors, governors and presidents can inspire citizens. They represent and promote a region to outsiders. They become the face of a city or state. Read More
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In the business world everything doesn’t always go just right. Problems happen, big and small. And it happens for big companies and small businesses as well. It’s how you react as a business owner to fixing the problems that can make a major difference in customer reaction and perception of your co Read More
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Our weekly report card wrap up of this week's winners and losers in PR. Moms, rappers, heroes: Who got an "A" for PR perfection this week, and who got the "F"? Read our PR Verdict. Read More
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THE PR VERDICT: "B" (Good Show) for Chris Christie. He's more willing than a Texan beauty pageant contestant to do what it takes to win.
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Of course, every small business or startup wants to see its name or its product in the news. However, if you're not prepared to handle the consequences of being in the news, having people talking about you can be a double-edged sword. Here are 3 ways to know if you're ready to handle getting press. Read More
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How to make up after a row? That’s the question the management of JC Penney had to ask itself following its repositioning of the venerable retail chain. Read More
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If you've been waiting for the right time to market your book, be it fiction or non-fiction, adult lit or children's stories, that time has come. Read More
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Passion is First and most important thing , you should be passionate about your work as a Developer, if you are working for money only and you don’t have interest in Development then you are squandering your life and career, you can’t be a great developer if you are not passionate with your work, T Read More
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