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One of the easiest tools for do-it-yourself publicity is to subscribe to reporter query services like HARO (Help a Reporter Out), Reporter Connection, Source Bottle and the like.

(Those are services used by journalists and bloggers to find experts and information for their publications.)

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Looking for a way to blast your business out of obscurity?

Take a page from Hollywood and do what the stars do to
generate buzz for their new movie or television show.

Go on a media tour. Read More

Have you come across instances on Twitter when someone express their annoyance at you for tweeting them? If such situations arise, how do you mediate them? Read More

Before you get started writing a press release, there are a few things to consider and because not many people are cut out to have a communication style appropriate for press releases, PR companies are often employed by the bigger brands and enterprise corporations to have their press releases care Read More

THE PR VERDICT: “A” (PR Perfect) for Lord Bell and Margaret Thatcher for consistent PR packaging that made a political icon.
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Will JP Morgan split the role of CEO and Chairman? Is the bank too big to fail, or just too big to manage? Read our PR Verdict Read More

What was the biggest fail this week in public relations, and who came back from the past to become a PR star? Read our weekly report card wrap up of this week's winners and losers in PR. Read More

What are you doing to increase credibility at your small business? By Melanie Rembrandt Are people saying bad things about your small business online? Do negative comments appear at the top of the search engines when you do a search for your business name? Well, instead of ... Read More

Keep calm and carry on. In the world of crisis PR, that British wartime slogan is the standard mantra, but Steve Cohen, founder of beleaguered hedge fund SAC Capital, seems to be taking it to heart. The hedge fund, center of a long-running investigation into insider-trading, was in the headlines ag Read More