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This article looks at why it is important to build a relationship with your opt in email list subscribers. Read More

Is your teenager too young to get a job at Burger King but wants to earn some money? Does your older teen yearn for a business of his or her own? Here are six great entrepreneurial enterprises to help teens beat summer boredom while earning some money Read More

The online business world can be a complicated, especially when it comes to learning about internet marketing Read More

If I were to devote an entire article today to misconceptions in the marketplace about mobile marketing, this would be a 10,000 word post that approximately zero people would read. Honestly, I would not blame them. I probably wouldn't read it either. But there is one misconception in particular that I'd like to address because it has been perpetuated by influential folks in a number of marketing circles, especially retail Read More

What is it that your customers value? Is it a live person answering their call? Being able to get information from your web site or in email? Find out why focusing on your customer's preferences is the surest path to a thriving business Read More

Watching the changes in their own neighborhoods, as stores close and foreclosure signs keep popping up on their streets, has made even the most carefree consumers more conscious of their spending habits. Recent research suggests that this new frugal mindset is likely to stick around, even after economic pressures ease Read More

Mass following, which is following many people for the purpose of getting them to follow you back, is not beneficial. Twitter is used to build communities and have conversations with people. If you are following thousands of people for the sole purpose of getting them to follow you back, you are playing a numbers game. This doesn’t generate real followers, but people who are also trying to get their numbers high as well Read More

Read this post, which sets up the case for small businesses to find opportunity in assisting efforts to stop the flow of oil and clean up the Gulf Coast, and then add your thoughts to a related question on LinkedIn Read More

AC/DC’s decades of continuous success, millions of record sales and incredibly loyal fan base that spans generations could probably be the basis of a business school case study – just maybe not at an Ivy League school! This is a post for small businesses on what lessons they can take from AC/DC’s years of success Read More