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At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both individuals and agencies alike Read More

It’s lofty to consider social media as your only marketing aim. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions Read More

Did you know that there is one thing that you can do that will potentially make you 10 times wealthier than 97% of your peers? If you follow this one rule your stand a far better chance of becoming successful. Read about the secret here Read More

I just finished reading The Goal: A Process of Ongoing Improvement. It was an assigned reading for an Operations Management class, and I wasn't looking forward to reading it. After all, how interesting can a book about business operations be?

Turns out it was quite insightful.. Read More

Every business owner has those moments where they realize they can't keep doing it all, some thing needs to be sacrificed in order to maintain the quality of the rest. You can try to do it all, but my philosophy is that it is better to do what you do FANTASTICALLY, then do everything AVERAGELY. So where do you cut? How do you decide what you need to focus on and what you need to put to the side Read More

I am often involved in recruiting project managers for my clients. Project managers who clients hope will deliver the perfect project. What is it that makes me want to interview a project manager, and what CVs do I throw in the bin Read More

Are you in need of a web site for your business, or is yours plain and boring? If the answer is yes, to either of these questions, then it is time to look t Read More

I've really been enjoying a television reality TV programme that has been featured here on Channel 4 recently: Three in a Bed.  They take three small B&B owners and have them critique each other. The results are startling yet in a way not all that surprising Read More

I am very sure that everyone has seen or at least heard of Apple’s Get A Mac advertisement that has been populating online video sites since 2006. As of May 20, 2010, we can now say goodbye to the whole campaign as it comes to an end because it can no longer be found on Apple’s site. Instead of the usual videos, the link now takes potential consumers to a page explaining the reasons why you switch to a Mac instead. Read More