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I really enjoy Target. Target is a strong brand, and the shopping experience is as enjoyable as it is frequent for both me and my wife. But as a direct digital marketing professional I cannot help but notice room for improvement in Target's recent SMS-based mobile marketing campaign launch. I have now received my second SMS delivered incentive… and it is actually more generic than the first. Read More
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What's the one thing people don't always tell you about marketing? Click now to find out. Hint: it's not about brand, or message, or big budgets. Read More
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If you stop to think about it, having a blog is kind of like being married.  If you're not married (disclosure: I'm not), you can ask your married friends or just read this great article :-) Read More
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Nowfly proves that online PR doesn't have to be boring. Are your press releases telling stories or are they putting people to sleep? Read More
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We like to think of ourselves as in charge of our own destinies.  The American Dream is all about being able to achieve what you are capable of -- regardless Read More
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I personally get frustrated when I end up at website that promises to help me shop for and compare service providers but then just collects my information and sells it. So-called Lead-Gen websites are usually a total waste of time and a violation of my privacy.

Here's a funny video of one of my coworkers trying to use a leadgen website to find a credit card processor. Not the best experience. Read More
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While social media is widely accepted as an ideal method to drive traffic to your website, RSS feeds are often under-utilised or forgotten. After discussing how I was using my own RSS feed with my web designer, I realised I was missing a great opportunity to promote my content. Read this post to find out how an RSS feed can improve your content marketing activities. Read More
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Great overview of Small Biz Apps. Mashable always delivers great content and this piece is no exception. Read More
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A transparent look at why banner ads don't work and why content sponsorships and advertising are becoming more and more effective. An inside look of how The Rise To The Top does sponsorships. Read More
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6 free Click Millionaires Scholarships – Only for Detroiters
($174 value).

If you live in Detroit and would like a free 6 month “scholarship” to join Click Millionaires, just leave a Comment on this blog post at ScottFox.com.

Please tell us why you’d like to join Click Millionaires and share some links or other evidence that you really are from Detroit. We’ll be picking 6 “scholarship w Read More
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