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Pay czar Kenneth Feinberg last week said he had ordered seven companies that have received billions of dollars in taxpayer money to slash the base salaries of their top executives by an average of 90 percent and cut total compensation -- cash, stock and perks -- in half. Read More

There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot—better get your a/c fixed.” Pretty clever I m Read More

Business is being constantly cajoled about Innovation. “Innovate or die!” “Innovation is the lifeblood of the Knowledge Economy!” Similar slogans abound. “OK, great. So what is Innovation?” Well, the answers are often not quite so forthright or clear in response. Businesses move on and deal with day to day problems and quite rightly don't Read More

Video is the most engrossing and persuasive medium and has exploded as a communications currency over the past few years. Communicating through video gives us an opportunity to show potential clients that we are professional, likeable and trustworthy. This is crucial to growing businesses because it's proven that people will buy from others that t Read More

Last Friday, Bloggertone's launch was followed by a right old #twineup If you don't know what this is don't worry, have a look here at the conversations going on in Twitter. Or maybe look at the night's Twitterfall (it's more fun when viewing it live anyway) The countdown to the site launch was held on Twitter with the site going live @ 2pm Read More

Registering an account with all of them is not a wise choice because not all communities are created equal. The following are 7 Things to Consider Before Joining a New Social Media Site and I really hope that this post can help you out in doing a quick evaluation to find out whether a platform is worth your time. Read More

Things to know Read More

The PPC account structure can most easily be compared to a filing cabinet. By utilizing this organization when setting up campaigns, advertisers can ensure that their ads will be more relevant to the users' search queries. Read More

A global business must create an identity in the global market. Because of this, it is required that every global entrepreneur must be sensitive enough with their marketing campaign. Entrepreneurs must be aware of linguistic and cultural variations and they must be serious with this. It must be noted that we are all not the same. So if you are into Read More