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Your appearance doesn't matter when selling over the phone. The only important factors are your voice and how you talk. But when speaking to a prospect over the phone, there are some important things to watch out for.“One of the biggest mistakes that salespeople make when speaking to clients is talking too fast,” says Julian Blee, owner of Fat Cat Read More
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A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. While there are research tools that can help you determine the state of your brand, there are also a number of clues that may indicate it's time t Read More
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When running any type of pay-per-click (PPC) online advertising campaign, most business professionals spend a lot of time planning their keywords. Unfortunately, these same businesspeople often miss one important element of PPC: defining negative keywords. Negative, or “excluded,” keywords are the search terms under which you do not want to show u Read More
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It's hard work running a small business and it's always helpful when someone comes along with some tools or services to make your life easier. Read More
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Not everyone can bring an unconventional view to sales, but for those who can think differently, see things differently, not only are there more rewards, but more fun executing the sale. Read More
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Should franchise companies be targeting twenty-somethings to become franchise owners? Read More
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Franchise owners and employees need to know a few steps that they should be taking this year... Read More
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You might find it ironic to combine the word “Global” and “Home”. They are completely antonyms in reality. When we say Global we are pertaining to the world. On the other hand, home is just limited to the four corners of the house. What is great with this irony is that there is indeed a way to open the walls of your home to dominate the global mar Read More
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The first question that may come into your mind when starting a business with nothing is “What kind of business should I choose?”. To answer this question, you must always evaluate yourself. Know your personality, know your niche and know the available materials needed to start a business. Bootstrappers usually opt to offer services rather than p Read More
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Starting a small business may overwhelm the entrepreneurs because it comprises a broad area of challenges. Every step you make should be well counted and challenges never seem to end. The main reason why some business owners cannot make it to survive the challenges is because they missed the fundamentals in small business. We should always go back Read More
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