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Many companies that advertised then seem to have prospered with aggressive marketing and substantial additions to their offerings that keep them at the industry forefront, but the thing that struck me most was the number of companies that are no longer in business. Why? Read More

Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer's changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It's a critical distinction. Read More

Big fan of Gary V. and looking forward to reading his first book. Read More

Do referrals work? How do you get them? You've got to have a system! Read More

May conference in San Francisco focuses exclusively on using Twitter as a business tool. Read More

Why collective mood swings in the economy can and will hurt you. Read More

Some people are clueless when it comes to the Web. This article at WebProNews outlines four of them. It's a good article that will make you think. I disagree with putting Sarah Palin in there though. I doubt she had anything to do with a letter sent by the Attorney General. That was a political cheap shot that can be traced back to HuffPo. We Read More

Think back to some of the best face to face conversations you've had with friends or colleagues. What happened in those spirited conversations? You talked about an important topic that interested everyone. People had definite opinions and feelings about the issue. Each person Read More

Corporate Character about to be tested in a potential Public Relations Crisis for respected company. Read More