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Before the start of any campaign, it is vital for marketers do some research on the demographics of their target audience. Marketing research is simply a process of systematic gathering, recording and analysis of data about issues relating to marketing products and services. I came across this tool by YouTube to get insights on potential audiences.
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Take Names and Kick Butt … A Prescription for Commercial AdAgencies
Here are four ways that I would’ve rewritten the scripts of all the commercials I saw (and a select few actually did this):

1. Drive people online for more info (or to a Chevy Chase video to continue the brand interaction. Remember time interacting with a brand means more brand loyalty).

2. Get... Read More

This Sunday’s episode of Undercover Boss, focused on GSI Commerce and it’s CEO Michael Rubin. It’s all about direct marketing, customer service, call center training and shipping and fulfillment. Lots of great nuggets of info to learn from here.
Watch the episode for free click here Read More

This an article i wrote about how a simple email from the CEO of a company generated goodwill and orders. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is from KPMG on the subject of Financial Market R Read More

In their attempt to pass a sweeping health care overhaul this weekend, House Democrats are pushing a package of legislative fixes to lure undecided or opposed members of their party to the "yes" category. Read More

Garage.com: The home of Garage Technology Ventures and the wisdom of its Managing Director, the very much alive, Guy Kawasaki, who is the author of nine books... Mr. Kawasaki was at Apple Computer when they were doing amazing things, and since then he has supported many successful entrepreneurs, at first as a venture capitalist and advisor and now as a full fledged business guru... Read More

"I believe that its not just about winning, its about how you win and the road you take to achieve success. Putting it in simple terms, high risk = high reward, low risk = low reward." Read More

Brand fitness requires the same level of focused discipline and intensity as physical fitness and it must be exercised on a regular basis. Brand fitness is an ongoing pursuit that requires constant adjustment and realignment. Whether you are the CEO of a European luxury goods company or the founder of a small startup company, developing brand equity in your own name is essential for success and w Read More