CindyKing commented on the following stories on BizSugar
Hi Shawn, I really like listening to other people's definitions of culture, because it gives me a different perspective. I can begin to understand their thinking a little bit more. But like I said to Bill, I think we all have personal definitions."
Martin, I like to use Posterous as the place to post fun stuff found online but just not a good fit for my main blog. And this connects with people who want this to connect on this level. I think the most important thing is to see how Posterous can fit into your overall online presence. You still want your main hub to be your own website or blog. Posterous gives you another place to publish content to grab people's attention and get them interested enough to check out your main hub. And because it's such an easy place to publish content, which means there's no big excuse not to do it."
Excellent podcast Shane. Here are a few of the comments I left on your blog... Trying to measure tools and expecting ROI from them is a big problem. Given the time businesses have been using social media, I’m hoping we’ll hear more examples in 2010. I started phone networking with interesting people I met on Twitter in January 2009. I do feel the tree has been planted, has grown and is now budding. I expect the fruit to start forming in 2010."
Zane, Well the trigger that got me started happened in December 2008, and it's kind of interesting, so I'll share that with you here. I had asked to connect to someone on LI. It was another member of a small professional group I belonged to. And he insisted on speaking to me first on the phone before accepting the connection. He is older and did not feel at ease on any social networking platform. When I spoke to him he told me how he enjoyed meeting people like this. His networking was slower this way, but he felt he made more meaningful connections. In November 2008 I had started my Tweet Plan (5 strategic tweets a day) and contacts made on Twitter were emailing me fairly regularly and at the time I was struggling to keep up with these emails. I start my day early, so mid/late afternoons I start to wane fairly rapidly. After speaking to this gentleman I decided to spend this time connecting with people on the phone/skype. At first I wanted to aim for 1 a day. This is not really feasible, but I do average about 3 or 4 a week. They are not always new contacts, but they are almost always people I first met on Twitter. These first phone calls are great, but it's still difficult to judge how you can take these connections further... so I came up with another idea. Twitter Interviews. After the Twitter Interview process it's much easier to identify future networking/partnership possibilities. The first thing is to set aside a convenient time in your schedule to network. Then come up with ideas to take those conversations further."
Bill, I think the first place to look at is where you have your Google search results. I use one of the simple to read tools for this purpose only. The questions your readers entered into their search engines to find your blog are great sources of inspiration for articles... and if you do it regularly you will also learn a fair bit about your audience. It also helps you to move towards writing content that connects with real people. This also helped me to structure my blog content better. Sometimes there are phrases and sometimes there are full questions, but I started doing this with new blogs, and every day I had at least 1 very good idea for a new article. This is the one tactic that helped me write a daily blog post on two different blogs for a full year. "
Shawn, do you know what I notice? How different countries have different concepts for what "brand" is. And having worked for American companies here in Europe - by golly there are huge discrepancies in the levels of sophistication of marketing practices. And the sophistication that works in one country has no effect in countries that respond to a different level of sophistication. It's a complicated subject, and you won't find answers until you jump into it and try to figure it out."