ShawnHessinger commented on the following stories on BizSugar
Is It Better to be Bad or Bizarre than Boring? – Seth Godin on Being Remarkable
"Alastair, I could watch this video a million times and it always inspires me. Why is it so hard to market some products and services? Because NO ONE WANTS THEM. Having trouble figuring out why your business is struggling? Look at what you're offering. Does it excite you...or anyone else? The person who can spread their idea wins, but this presupposes it's the right idea. "A Great Lesson in Business Efficiency from Genius Inventor and Engineer Rube Goldberg (Article & Amazing Video)
"Great post, Yoni, with very appropriate video and graphics. It is, if I'm not mistaken, an article we were talking about using for a guest post but that never materialized so it's just as well it found a home here. "Report finds EcoAware Moms $1.45 Trillion Market opportunity
"Howdy Cristian, Welcome to BizSugar! I'm glad to see you here. I guess somehow your earlier post slipped past me but it looks like a great entrepreneurship interview. Also enjoyed these stats and think they create a wonderful opportunity for entrepreneurs and small businesses, especially those already serving environmentally conscious markets. "The ten commandments of better management skills
"Great post, Chris, with some really important "commandments" to follow, most of which, I fear, we've all broken from time to time. But, as with any other faith, I suppose the key is to move forward with a constant resolution to do better in the future. Thanks, and hope to see you a lot more around BizSugar. "Why training should be the last thing you cut
"Like any other investment you make in your company, deciding on training, even in economic good times, requires you to decide whether the particular training being offered is a priority for your business or not. More information will always be helpful, but is the training being offered a worthwhile use of money and time for your employees and yourself? Just as you should never abandon all training just because of fiscal concerns you should never say yes to training without considering the value you hope to gain from the experience versus the cost.Don't simply assume you need training or that you don't. Just make sure any training is valuable and addresses your current needs. "The Best Ways to Motivate Employees at Work
"So interesting that monetary incentive is listed last. Though everyone needs to make a decent living and employees may move on for more money, it has been my experience that other factors like a failure to show appreciation or a miserable work environment often intensify resentment among employees over factors like compensation."What Do Your Customers Really Want?
"Susan, I'd agree with Alastair and add that I especially like points four and six. It is amazing how many businesses suffering tough changes in the market begin to complain to customers (and anyone who'll listen) about their problems. It's also amazing how clearly the market can sometimes lead you to what's needed if you can just shut down your own expectations long enough to pay attention. Expectations can be a real pain and I think we all experience the pull to do what we think is expected even if all other indicators show us it's the wrong idea."How to Choose an Online Marketing Company - A Simple 4 Step Guide
"Hi Alastair, I think metrics are important in any business but the truth is that if someone out there had a system that could absolutely guarantee you success at a certain level within a certain time frame no matter what your business everyone would know it by now. I really don't blame customers for this but instead every business owner who, when talking to a client, foregoes education about the value they provide and takes the easy way out to get a sale. (Yes, we can get you 5,000 visitors a day by next Tuesday no matter what your blog is about.) Of course, when the unrealistic goal can't be met, not only has one business owner's reputation been sullied but the client's expectations have now been so confused that the chances of anyone else delivering an acceptable and legitimate result become remote. "Subscribe
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60 Proven Ways to Increase Your Online Marketing Influence
"Yes! Number one is key here. It's great to be passionate about your products but there's a thin line between this and being just plain over promotional."