ShawnHessinger commented on the following stories on BizSugar
Burger King Unveils A Green Restaurant Design
"Hi Joel, I found this pretty interesting and read it on your blog before you submitted it here. I'm wondering if in developing future franchises, as with most businesses, it's pretty much a foregone conclusion that you include green considerations. Also, for the franchisee, is there flexibility in making green business choices or is this something that has to come from the franchisor. Just curious."For Marketing Success Stop Listening and Take Action
"Susan, I think one of the big fears most of us have is trying something new, even if what we're doing isn't working. It's not particularly rational but I think it's also probably rooted in the desire to be consistent, something we're also always warned about as entrepreneurs and marketers. Getting that balance between trying new ideas when we hear about them or when something we're doing isn't working and staying the course: It's a real balancing act. "Why you need to care about a baseline!
"One of the most frustrating situations in which to find oneself is in the midst of a project or initiative launched with one goal in mind only to have partners, associates or team members later decide that even though it failed in its initial goal it was wildly successful in some other respect. (No we didn't get as many additional subscriptions as we had hoped but our social media traffic does seem to be up.) Of course, since no real data was taken on social media activity before the project started, it is hard to quantify this feeling as anything more than wishful thinking after the project has failed in its initial objective. While any project can lead to unanticipated but important discoveries that weren't being looked for initially, it's so clear in many cases that team members are less interested in going back and demonstrating that their impression of these results is correct, measurable and repeatable, than in trying to make some vague positive but unmeasurable observation about the outcome of a project that has failed. "3 Basic Technological Skills Online Entrepreneurs Can’t Survive Without
"Got to admit I'm guilty, and probably many of us are, of neglecting some of this critical stuff from time to time. It's a good reminder and a good wake up call to stay proactive on some issues that could ultimately really take your business down or at least damage it considerably."Subscribe
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5 Lessons Learned from a Lemonade Stand
"Thanks so much for submitting this one, Ken. And congratulations on your "hot topics" status."