ShawnHessinger commented on the following stories on BizSugar
A Selling With Social Media Example – Todd Youngblood's
"Great podcast, Todd. And a great illustration of the way social media, and indeed most new media, can be used for sales purposes for just about any product. How else could you possibly share so much expertise with such a large and spread out target audience? How long would it take to make personal calls on each or to phone each prospect? This is not to suggest that social media should be used in place of making these phone calls or face-to-face personal visits. But if the tool exists to potentially reach them all either as reinforcement for other more traditional sales and marketing efforts or in an attempt to reach prospects you simply may not have the time or money to contact directly, why wouldn't you use such a resource?"Why Doing Business Now Is Like Being On Camera 24/7
"Great post, David. Reputation has always been important in small business, it's true, but your point is well taken. Social media has definitely changed the game. I do sort of wonder at times if a carefully crafted image (read: potentially false) is not still possible in the digital world and, in some ways, more likely because there seems to be no one particularly interested in exposing these things. On the other hand, receiving very bad feedback from dissatisfied customers in public online is much more of a real possibility these days. So I guess the potential of being exposed for having a bad product or service in the digital world is probably greater than the potential of being exposed as a jerk:) ""A Wrinkle in Time," WWII, iPhones and Pro Wrestling: The Senior Demographic and Your 21st Century Business
"Yoni, Great observation but I think it's important to remember, as Susan suggested, that this demographic is no more uniform than younger ones and that it is probably a mistake to market to age groups and demographics anyway. Better to market to the passionate in any demographic...and across them. Think of the slow media movement and the uncanny survival of a small but vital vinyl record market in the midst of the digital age. If I go to my favorite local specialty vinyl record store one might assume I would only encounter seniors uninterested in CDs or iTunes and a music selection pitched exclusively to their tastes. Of course, I don't. Instead, the store is a unique environment where seniors buying old jazz and classical along with selections from their particular generation mingle with young punks sporting shocking hair colors and tattoos looking for a rare pressing of a more recent underground sensation. And there are, of course, the DJ's and rare record collectors of all ages for whom these records are special simply because they reflect a unique and potentially disappearing medium or because of an eccentric preference for analog sound. But they all have one thing in common. A love for vinyl records. Have you read any Seth Godin, yet, Yoni? Market to the niche or the otaku (obsession), not to the demographic. It's just a distraction."195 Social Media Measurement Tools & Technologies
"Agreed on the suggestion to organize things into categories if you plan to add a lot more. TJ, I'm wondering if you couldn't just make this into a resource page of its own that you could just keep adding to with a prominent link from the front of your site. I'm sure it would be popular. Also, about submitting your own stuff, this is a GREAT post and I'm sure we'd all love to see more. "How to Add a Unique Voice to Your Brand: 14 Tips and Ideas to Help You Win
"Hmmmm. Interesting points. Think the most interesting is probably #11 "Create a comic." Can't say I've heard that piece of advice often but I will say it goes along with some other ideas about mixing in pop cultural influences and forms that I've thought about myself. In the case of #1, I guess a key thing to think about is whether your Unique Selling Proposition is really unique. These days so many seem like gimmicks and really don't differentiate the product or brand from the competition. Ideally a product or service should be so unique that it speaks for itself and creates branding in the way it is noticeably different from everything else. That way there's no need to come up with a gimmick after the fact to differentiate a business that really isn't that different. "Subscribe
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How Clear Is Your Vision?
"Neat post. And a companion in some ways to the Small Business Trends post from Tim Berry about the need for business plans. Of course, to some degree, a business plan is something you should keep and continue to revise throughout the life of your business. It may be completely unrecognizable several years down the road from the plan you started with but then so might your business. "