ShawnHessinger commented on the following stories on BizSugar
Social Media Emerging Factor in Lead Generation
"Agree with your comment, Sarah. I guess the amazing thing to me is when business owners will actually be hostile about the social media marketing thing. On the other side are people who seem to want to use it for a week and see monumental growth of sales. Does either of these perspectives make sense to anyone? Who would turn down such an inexpensive means of communicating with customers? Why would you not use social media. On the other hand, what marketing tool doesn't require effort? Why would anyone believe any marketing tool would just work like magic? It amazes me how on both sides of the argument, social media is pout in a special category as if the rules of basic marketing don't apply."FOXNews.com - Crazy, Bizarre, Freaky and Offensive Vintage Ads: What Were They (We) Thinking?
"Yonatan, I guess the question that really springs to mind is whether any of these things worked. Some are for successful brands today but we don't get any data on their effectiveness, if any data exists. The full title of the article is "Vintage Ads: What Were They (We) Thinking?" which implies at the very least that they did not meet with severe customer backlash at the time."FOXNews.com - Crazy, Bizarre, Freaky and Offensive Vintage Ads: What Were They (We) Thinking?
"Exactly, David. Which is interesting since you would think effectiveness would be the whole point. In this case, I would say the ads might be as much a commentary about the audience (if they were effective) as about the company or agency that created them."How Weak International Business Writing Can Destroy Your Brand
"There is, in fact, an entire breed of mangled Chinese translated to English and English translated back to Chinese which is a product of increased US/Chinese trade. It is so hilarious and unusual, it has developed fans who study, record and chronicle it. This is probably an inevitable product of global community but I think that there may also be a growing uniformity in global communications brought on by the social Web similar to the standardization of American dialects brought on by national broadcasting in the last century. However, in this case there are not mere dialects but whole language differences to overcome. Time will tell. Great post and thanks for contributing! "How Would You Market & Promote An Upcoming Book?
"What?! No video interview this time?! Actually the book looks great and we wish you lots of luck. We've always enjoyed the great topics you and your guests cover here on BizSugar and look forward to some of that knowledge distilled in print-on-paper format."Subscribe
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How We Generated 100 Sales Leads in 30 Days Using Social Media
"Wow. A great answer to any business owner who still believes social media doesn't work for lead generation. I like the step by step description of your strategy. Certainly, like any other marketing effort, social media marketing takes time and effort. You've captured the essence here."