ShawnHessinger commented on the following stories on BizSugar
Twitter For Business
"Great post and observations on Twitter, Cindy. What many people seem not to get about the platform is the networking potential instead trying to promote a single link to their network, post offers about their business or whatever. Certainly we all find links to valuable information through Twitter and this is how some ideas "go viral," but, in terms of a plan for marketing your business, the idea, as with LinkedIn, is more about the connections. One of the reasons people are often confounded by posts about what someone had for lunch is that they misunderstand that all of this is incidental but has to do with maintaining visibility to your network once you are connected. (It's like making small talk at a chamber of commerce function instead of just walking away from another person after you've been introduced.) Of course, a better strategy, as with the LinkedIn update feature, is to share valuable information with your network. This way providing information of value becomes part of your brand and you stay in the front of people's minds instead of being that person they can't even recall having connected to a month from now."Small Business Owners: Watch Out for Your Business Credit Card Charges
"Great post, Ivan. Thanks so much for sharing. I guess I'm always tempted to think of credit and other similar draws on a business as further boundaries to profitability. This said, the idea isn't so much to avoid using credit at all, but to be sure you use it sparingly and (hopefully) on expenses that will help improve your bottom line."Financial Reform Should Not Hurt Small Business Investment
"Anita, Agreed. I think there's a huge difference here between saying the financial reform package won't kill investment in small business and saying it won't hurt small business. Interestingly, no one is saying it won't hurt small businesses themselves. It almost certainly will be more expensive for everyone. And, of course, there are ever increasing costs associated with the new health care reform also reflected in the roundup. The sum total of these regulations will not be good certainly. But it's also interesting that the angel and VC community and even the National Federation of Independent Business aren't being more vocal on this thing preferring to focus on what they managed to keep out of the bill. "Subscribe
- News
- Blog
- Press Center
- Newsletter
Buttons and Widgets
- Legal
-
Privacy | Terms of Use
© 2007-2024 BizSugar.com.
Raising Capital For Early Exit Companies
"Well, I think what Ben is getting at here is that there is a stigma attached to this kind of exit, perhaps because people associate it with a more quick buck approach. But on the other hand, if the initial investment and distance to profitability can be shortened, it can also be a more financially prudent and lucrative approach for a small group of founders and angel investors bent on taking a product quickly from idea to functioning business model. One would expect that being able to demonstrate quickly the profitability of the concept would drastically improve valuation of the company when it came time to sell or bring in more investors because of projections based on existing earnings rather than speculation. "