ShawnHessinger commented on the following stories on BizSugar
My Business May Survive Armageddon, but Will Post-Apocalyptic Zombies Be Good Customers? A Biz-Blogging Lesson!
"Yep! All really important parts of blogging...and of business for that matter. I'm a big Seth Godin fan and feel Seth pretty much hits it on the head when he talks about being remarkable. What does that mean exactly? Well, being interesting. If you can't come up with an interesting post or product or service, why should I waste my time?"My Business May Survive Armageddon, but Will Post-Apocalyptic Zombies Be Good Customers? A Biz-Blogging Lesson!
"Yoni, The book on being remarkable is "Purple Cow" but a personal favorite of mine, and one that is very inspiring for anyone trying to start anything, a business, a movement, a religion, you name it, is "Tribes". A very quick read too."Beware of False Marketing Communication Claims
"It's never a good idea to lie to customers or clients. Some of the greatest temptations here are when you make an attempt to qualify something that many in a particular industry already know intuitively. If I say, for example, that social media marketing or blogging will help boost your brand online, this is something plenty of people who are involved in online marketing have experience with. However, when I hear someone at a marketing meeting promising a specific number of visitors to a site or a specific number of conversions over a certain period of time, I become instantly suspicious. This is like promising the amount of a particular product that will be bought spontaneously by random customers entering a store. I can give historic data based on passed experience but how can I guarantee what random customers (or visitors to your site) may do? How can anyone? If there are studies to cite that is one thing. Guaranteeing results that no one can promise is foolish and will almost definitely hurt your reputation long term. "Return On Effort (ROE)
"Return on investment is a really important issue in many areas of small business beyond just sales. In fact, it's a great way to look at your business model itself. Are you working smarter or just harder? Is what you are doing sustainable? Many times we get into a state of mind in which we're convinced that lack of hard work is the problem. But hard work with no return is a waste of time. So what's the answer? Better strategy and teaching that better strategy to others. Leveraging efforts to get better return. Working smarter AND teaching others to do the same."Women Entrepreneurs Still Face Obstacles Raising Capital
"I'm sure there is a real problem here for women entrepreneurs just as there are still obstacles for women in just about every other area of the business world. The only question I have, and something I didn't include above, is how many U.S. businesses in general receive VC funding. My understanding is that across the board it remains quite low. I have no doubt that women entrepreneurs have difficulty with more traditional sources of capital like banks and angel investors too. I just wonder whether the rarefied world of Venture Capital, which only seems to involve a small slice of the overall startup market, is the place to begin this battle. How about more women community bank CEOs, for example?"Subscribe
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