ShawnHessinger commented on the following stories on BizSugar
Five Reasons to Say YES to Blogging
"Thanks, Mark. Great post. As a professional blogger I agree these are all important points. I would reinforce the idea of focused content attracting relevant search both in ranking for keywords and the kind of traffic this ranking will draw. Not that a good blog should ever be written simply for the search engines. But ideally a blog with good relevant content should draw inbound links which in turn improve its search ranking and attract more relevant traffic. "I Can’t Find C-Level Executives on Linkedin
"Bill, I guess it's a mistake to put too much emphasis on any one tool when it comes to something as complex as small business or entrepreneurship. I've told the story before, I think, somewhere here on BizSugar that I've gotten the vast majority of my business through social media including blogging. That's still true today. But I would never tell a potential client these tools will absolutely be the only ones he/she needs. I believe they can be helpful, yes, but how helpful and for what purpose depends a lot on the business like any other tool."Slice of Business Life: A Freelancer Goes to the Bank to Apply for a Home Mortgage Loan
"Yep, financial stability is not (at first) one of the big benefits of freelancing (or any self-employment, for that matter.) And, as Susan points out, this applies to a much larger group including many small business owners, especially those just starting out. As silly as this sounds, the sooner you can get to the point of paying yourself a steady salary out of your business so that your payments are more regular despite the ebb and flow of your company revenue the better."Why Strategic Opportunity Reviews Fail
"I'm wondering about the process of setting up a strategic opportunity review for a very small business, perhaps even for a solopreneur launching a cutting edge and very unusual product. How do you measure customer decisions on products so new there may be few or no conventional competitors and the buying public may still be trying to figure out what to make of it? "Subscribe
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