ShawnHessinger commented on the following stories on BizSugar
Monetizing Your Online Community In Every Way Possible With Timothy Sykes
"Great interview. I think the key with all business worth doing is to be in it for the long haul...even if your business is always changing. Also, of course, the best customers are repeat customers and you won't get them without being on the up and up. "How To Get More From Google Alerts | Small Business Trends
"Google Alerts are definitely a valuable and versatile resource for monitoring the latest in almost any niche you can think of. They allow you to keep your ear to the ground in a way never before possible recognizing trends as they happen and responding to them instantly. "Questions To Ask Before Buying A Franchise
"All great questions, Joel. As in a hiring situation, it's important to ask what went wrong not just what went right. I would think it important to be skeptical of any business opportunity that seems too good to be true. So, of course, if this franchise says they have no problems it might be a sign of trouble."Is Social Media Ruining Your Sales?
"Hi Kelley, I think the operative questions here are how much is too much and what kind of social media activity is your business engaging in? Social media should serve a purpose beyond just to "create an online presence" whether marketing (or prospecting if you will), brand reinforcement, educating or establishing contact with potential clients/customers/suppliers. If you spend all day trying to decide which photo to use on your profile or what color or template belongs on your blog (or Tweeting about what you had for lunch), expect your social media efforts to have about the same impact on your business as redecorating your private office."It's the Conservatives, Silly - Why the Wall Street Journal Grows While Other Papers Shrink
"I sometimes find myself skeptical when people like Peter Robinson, a one-time speech writer for both President Ronald Reagan and then-Vice President George H.W. Bush make arguments about the connection between ideology and business in the guise of an interview. Even his former boss Murdoch, for whom Robinson once worked at the News Corporation, seems uncomfortable with the suggestion that conservative values are at the root of WSJ's success. See more about Robinson's own political leanings in his Wikipedia profile or look him up elsewhere and you may wonder whether interviews like these say much more about the interviewer than the subject. Robinson also doesn't mention that one of the other 10 largest newspapers which, like the New York Times, failed to duplicate the Wall Street Journal's achievements of increasing circulation, is the New York Post, another Murdoch property and also arguably conservative in tone. The argument for conservatism as a product could much more correctly be made for another of Murdoch's crown jewels, Fox News, but Murdoch himself, in the interview, gave a much more reasonable answer to why WSJ has been so successful. In the period since buying the paper Murdoch has done something almost no other news organization has attempted. Instead of just cutting costs he has actually worked to make his product better. A better product leads to improved profitability? Who'd have thought? "It's the Conservatives, Silly - Why the Wall Street Journal Grows While Other Papers Shrink
"Fox News is definitely a great example of conservatism as brand and a great success story from that standpoint, as I said. And certainly they've connected with that market. However, I think there is a lot more to WSJ's success than conservative tone having to do with the in depth quality and value of the product/service they provide. (Even liberals are huge fans!) You'll get no arguments from me that a persistent ignorance of its market has led much traditional media down the road to ruin. But this ignorance goes way beyond simple political outlook right down to a failure to provide the kinds of information that people find valuable. No value. No customers. "Subscribe
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21 Definitions Of Culture From Cross-Cultural Twitter Interviews
"Interesting list of definitions some of them a bit vague perhaps because the idea of culture can be pretty elusive...and is likely to evolve over time. I think it's important to be mindful of culture but also of the rapid changes that often occur over relatively short periods."