ShawnHessinger commented on the following stories on BizSugar
Obama 30 billion small business lending plan set to help owners and banks
"Also of interest in this post are the comments from small business owner Ron Sturgeon who has some things to say about the degree to which promised funding has helped small business thus far. Simply, it hasn't. It's hard to understand how, given the current economy, any loan terms dictated by government regulators would be helpful to most small businesses even if they got one or how banks can remain a viable part of the economy if they don't plan to loan money to the private sector."What Your Customers Want: Rule #1 (of 6) | Five Forces Technology Group
"Love this post and think it shows something about how there is really a continuum through marketing, sales and products or services, or the way ideally they should all be tied together. Obviously the easiest kind of marketing is word of mouth and the easiest kind of branding is giving customers an experience that they will share with others...hopefully bringing in more customers. "Why Your Business Articles are Like Money in The Bank with Compound Interest
"Great article, Yonatan, and definitely true. I often tell people that most of our clients find us either through one of our blogs or through social media and, yes, usually through a post they simply discovered that we may have published weeks, months or more ago. "Will 2010 be the year of Start-Up America? | Small Business Trends
"I think the idea of assembling a group of thought leaders in the small business and entrepreneurship arena can be a great one, but ultimately more can be accomplished by focusing specifically on ways in which government regulation hampers small business and entrepreneurship and looking for government reform that lifts the many legislative and regulatory roadblocks that make small businesses more difficult to start. "Reflections on Business, Humanity, Ethics and Life After Visiting Schindler's Grave Yesterday
"Another great post, Yonatan. Thanks for sharing this with the business community on BizSugar.com. It's important to remember these inspirational examples of what a difference a single person can make in any walk of life and, of course, a great reminder of the power we all have to make a difference by simply having the courage and the will to act. "DuPont calls ’safety check’ after 3 accidents in a week
"Really great example of how social media can impact business (including big business) in a way that once was not possible. From a small business perspective, this puts many smaller operations on a similar footing with larger ones. You can no longer create multi-million dollar advertising campaigns to completely change public perception of your product and the positive or negative feedback of those you serve, employees or others in the community can make or break the smallest mom and pop or the largest industry titan. "Sales Tip A Day: How to reduce the price and get paid the full amount - Be creative in positioning your offering -
"Wow! My mouth's still open after reading this one. Some absolutely great ideas to sell what otherwise might be a service that is hard if not impossible to differentiate from the competition. Thanks. Very though provoking."The Dark Side of Advertising: Is Neuromarketing Ethical? | Online Media Gazette
"Concerns about such practices are not new even if the term Neuromarketing is. The question, however, is how powerful these persuasive messages really are. Increasingly, thought in some marketing circles is that audiences have become largely immune to much advertising anyway so it is unclear to what extent all of this effort is really effective. (Since there seem to be huge losses of market share in traditional markets everywhere you look, how effective can these methods really be?)Another question is to what extent such messages can truly be effective when so many other competing messages are present. "Subscribe
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Is Your Site Spamming The Search Engines?
"Instead of getting bogged down in the technical stuff, which can sometimes inadvertently lead to these kinds of errors, a better solution is to try to think of ways to make your site exactly what readers expect to find by simply making your content fit your keywords and by providing helpful information that will make readers glad they came and perhaps encourage them to share your site with others. This isn't a "trick". It's just creating a good product, the very best kind of marketing. "