ShawnHessinger commented on the following stories on BizSugar
The Necessity of Fact Checking | Hyper Modern Writing
"As someone with years of experience in the traditional news media, I can tell you what is most important is to cite your sources. There is a limit, even in big media, to the ability to make absolutely sure what someone is relating is accurate (remember Weapons of Mass Destruction?) but be sure that at least you explain where you got your information so that readers can weigh it accordingly. "Don't Ask, Don't Sell - Professional Service Firm Marketing Tips & Strategies
"Ha! Love the "blame me" tip, Bill. Let's see if anyone uses it. After all, that's what you do in the work-for-someone-else world, right? Blame your boss. Of course, in this case it's a bit harder since they don't really work for you. Thanks for the tips."Behave Your Way to Obtaining Capital for Your Business
"Great post. It's probably also reasonable to ask whether such an individual's willingness to take on significant amounts of financing without having the necessary planning in place to make the business a success, is demonstrating by his/her actions the kind of decision making that led to their credit problem in the first place."Small Business Giveaway: Build A Green Small Business Book | Small Business Trends
"Good economy or bad, I'm convinced the green trend in business is here to stay. Concern for the planet is something that resonates with consumers and goes beyond the issue of price. And, hey, some environmental solutions may end up being money savers as well."PUBLIC RELATIONS TIPS for your small business
"An interesting view of PR and one probably that most business people don't think of. I remember seeing a conversation with Sir Richard Branson in which he said entrepreneurs must be their own PR people at times. That observation aside, there is a value to the function for those who simply cannot take time away from the basic aspects of running their business and making sales."Customers for Life?
"Great post. I've seen different variations of this line of reasoning and maybe the best is the old business adage that it costs more to get a new customer than to retain an old one. So if you sell a product or service that a customer continues to need, by all means, hold on to them."Optimizing for Image Search With Alt Attributes
"Great post and helpful info for anyone who hasn't really even thought much about the Alt attribute and how to use it. I think that the advice on "stuffing" here is good but must be taken in context. There is a difference between using keywords already used throughout the rest of your content and using keywords or phrases that explain the relationship of the photo to the rest of the content in your online document. Using the keywords "small bricks and mortar business" for a photo of your Uncle Ed standing in front of his place of business would probably be better than "Uncle Ed at Store, Shot 5", for example, in a blog post about small business."Subscribe
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Franchise Prices Slashed! Huge Rebates! Yada, Yada, Yada...
"Joel, what do you think would be the best move for franchises to be able to grow in this economy? Do you think the best strategy would be to hold to existing prices?"