ShawnHessinger commented on the following stories on BizSugar
Do More Social Networking Connections Equal A Higher Click Through Rate
"I suspect that the real importance of Twitter, and all other social media sites for that matter, is its networking power, not necessarily the traffic it refers. I've become aware of Websites, people, brands, news etc. through Twitter as a result of a single click. But the relationship has continued with many of the sites I have found for long after and without passing through Twitter. On the other hand, I have seen massive surges on my own sites from mass e-mails only to see them dwindle radically in terms of retained followers."Can Poor Grammar Kill Business?
"This is a great article for a couple of reasons beginning with the idea not just of grammar but of quality and how important it is to a business. I suspect that this journalist's friend (and all the other people canceling their subscriptions) are really bothered by something else. The fact that the newspaper is just not important enough to them anymore. And so they won't buy it. "How to Use the Jedi Force for Search Engine Optimization | Travel Online Partners
"It's sci-fi week on BizSugar. Recently we saw small business lessons from 'Battlestar Galactica'. Now, SEO philosophy from the Jedi order of the 'Star Wars' franchise. Still, a very practical way of looking at the business of online marketing and why, ultimately, it pays not to be seduced by the "dark side." "Customer Service Matters : Serve the Person in Online Transactions
"Yep, customer service is still very important online if sometimes a bit different. It's important to get some sense of what most of your customers expect and then make your resources stretch. One of the most difficult aspects of online business is its 24/7 quality, a difficult matter to contend with when you cannot afford 24/7 support in the beginning. There will be compromises but the important thing is to be responsive as quickly as possible, helpful with problems and willing to go the extra mile for customers and clients."10 Questions For Entrepreneurs To Ask Themselves
"Agreed. I think all of these points are pretty crucial and #8 is certainly important, but so is not losing focus. Whether working part-time or in a situation where you have the money to carry you long enough to make your business model work, the irony is that on this side of the equation there is sometimes not sufficient pressure to force you to stick with one idea and follow the cash flow to profitability. It's a delicate balance. "Subscribe
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Do More Social Networking Connections Equal A Higher Click Through Rate
"I'm not actually surprised but I suspect the number difference you're seeing has to do with a difference in engagement. And that is a good deal harder to measure...unless, come to think of it, you've just discovered a way! I'm wondering whether these averages are click throughs from links on individual posts or click throughs to the account's main Web address in the profile section. "