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Keywords are (for lack of a better word) the “key” element of a SEO or content marketing campaign. However, as we outlined in our post last week, Google’s decision to encrypt all keyword searches has made SEO much more challenging. Nevertheless, it is still crucial to implement a plan to research a Read More

When we talk about amazing customer experiences, a handful of companies always come to mind: Zappos, FedEx, Amazon, Apple, and so on. When it comes to Apple, the nexus of their customer experience occurs in their legendary Apple Stores. Chances are, if you own an Apple device, you’ve spent some tim Read More

At some point in time, it might have been sufficient to have a single marketing strategy for moving your business forward. Of course, this idyllic time was during the 60s, when Don Draper and the Mad Men were marketing your product – but those days are long gone. Having a diverse marketing plan i Read More

Last week Google started encrypting ALL search activity, meaning marketers can no longer see what terms people are searching for. All they can see is “not provided”

Is this the end times? Not yet. Here’s how to beat Google’s search encryption and produce relevant content for your users. Read More

Most businesses know that no matter the size of your business or how rude and inconsiderate your customers are, it is imperative you continue to provide them with the very best level of service. Yet sometimes things just don’t go right. Here are three startling examples of what can happen when your Read More

The early 2000s was a bad time for corporations, marking the turning point for the reputation of the entire sector. The downfall of businesses began with the Enron scandal in October 2001, and the subsequent witch-hunt revealed massive corporate fraud across an impressive array of companies. Corpor Read More

Companies often fall by the wayside when they fail to maximise the full potential of their employees. Job rotation is one effective method of ensuring your employees build additional skills, appreciate their colleagues, and better understand the various tasks in an organization. Not only is it a tr Read More

Email is still one of the best ways to reach your target market, both current customers and potential leads. In fact with over 94% of all online adults using email, it’s by far the number one method of digital marketing. With the proper technique and message, marketing through email can become key Read More

Small business owners tend to think that branding is something only large companies need. Branding is crucial for small businesses to be able to stand out and capture potential clients. No matter how amazing your product is, no-one will hear about it until you create an identity that is recognizabl Read More

Yesterday, Amazon updated its Kindle Fire line of tablets with the launch of the Fire HDX. Alongside the tablet, Amazon announced an exciting and revolutionary customer support tool called Mayday. The Fire HDX has some interesting features, but few are going to buy it over a Nexus 7 or iPad Mini (i Read More