LashonMcclure submitted the following stories to BizSugar

In this post-Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. In addition, we discuss whether more or less content will ultimately win the day for brands, and offer our thoughts on why YouTube is changing its advertising model. Our r Read More
In John Maeda’s second annual “Design in Tech” report, he moved from raising awareness about design in tech to focusing on larger, established firms that have either become complacent with their creative efforts or are looking for insights into what disruptors (read: startups) are doing better. He Read More
Remote working to this day is being debated by many people on how effective it is and if it even works. Putting that aside, remote workers are on the rise and companies hiring remote workers are increasing by the year. Although well-established companies do accept remote workers, a large amount of Read More
I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, as a researcher and former journalist, I also like to dig into a sound bite and see what substance there is (if any) behind it. Read More

Must-Have Checklist to Creating Valuable Content

Must-Have Checklist to Creating Valuable Content - http://contentmarketinginstitute.com Avatar Posted by LashonMcclure under Resources
From http://contentmarketinginstitute.com 1514 days ago
Made Hot by: Copysugar on September 9, 2016 8:11 am
“Every day, there is more and more to manage and get right and learn.”

Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right?

Wrong. Read More
It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More
Did you know that you can increase your SEO task efficiency by using extensions in Google Chrome? If you perform most of your SEO tasks manually, these extensions can help reduce the headache of repetitive tasks and help you make your work day run more smoothly. Read More
To succeed at content marketing, there is a basic set of skills that you must possess.

This blog is a summary of the four most basic content marketing ideas with new-age hacks to help execute them. Read More
Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Social Pros Podcast to share his approach to boosting your social marketing by cutting the crap from your writing. Read More

Why You Should Bother With Business Process Modeling

Why You Should Bother With Business Process Modeling  - https://www.process.st Avatar Posted by LashonMcclure under Startups
From https://www.process.st 1522 days ago
Made Hot by: trivedirock91 on August 31, 2016 11:56 am
Why do you need to map business processes? According to Gilbreth, it’s because you need to take stock of your processes before you can begin to improve them. By looking at the big picture, you can see the cause and effect of each step and start to understand the process flow properly.
Read More
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