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As American Airlines has learned and demonstrated, it is a long jump from stating corporate values to exhibiting them on the job, every day, as part of the collective organizational practice.
This post examines four key characteristics that are linked together in creating a workplace where your em Read More

EcoBonus is the first-ever consumer coalition designed to help shoppers make better, more informed decisions while rewarding them for being environmentally conscious in what they purchase.
EcoBonus brings together, for the first time ever, an expanding list of consumer brands, from groceries to cl Read More

How many more acronyms do we need? How many more acronyms can we handle?? As more and more of our intellectual capacity is devoted to creating and recalling a growing, mind-numbing array of abbreviations and shortcuts, the author poses the question: Can we just put a moratorium on this madness? See Read More

In this post, the author pushes back against the lost art of conversation in our modern life... "Tweeting, yelping, and yammering" have become the contemporary alternatives to human exchange, replacing dialog with updates...
A compelling case is made to go beyond the digital realm, to revisit the Read More

The vast majority of organizational challenges we face every day can be attributed to one thing: communications (or lack thereof). In this simple post, the author addresses three critical aspects of improving performance by addressing how we communicate.
Take ten minutes and consider how you might Read More

Never one to shy away from controversy, the author takes on the peddlers who resell gift cards for use in employee recognition, sales force incentive, and customer rewards programs.
Bottom line: Gift cards are a poor value, compounded by the industry practice of using "vouchers" that require the r Read More

The rules of successful selling are changing, again, as the marketplace continues to evolve through a protracted global recession. Those who win business in today's environment share a number of qualities, just as those who lag their competition seem to have their own common characteristics. If you Read More

Quick: Name five people who will mention your name in a conversation today? What will they say? Will it be positive, and accretive to your personal "brand", or will it be negative, and tarnish someone else's perception of you? How do you know?

In careers as in marketing, word of mouth can make a Read More

It isn't enough today to be "interesting", or "engaging". As Guy Kawasaki points out so well in his new book, Enchantment, you have to be, well, "Enchanting".
Does your brand, your product or even you have what it takes to enchant your consumers, employees, shareholders and stakeholders?
Visit th Read More

Would you like to gain more customers who buy more of your products or services and remain not only loyal to you, but become willing advocates for your company?
There are a lot of ways to build a loyalty and engagement strategy...including a lot of bad ideas that can work against you in the long r Read More