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Everyone it seems is struggling with "Ad AD" - advertising attention deficit... How are you going to get seen against in an environment with so many competing messages? How do you get heard above the white noise? Who really cares about your brand? Are they talking about it? Who is listening?
Three simple words will help to bring clarity. Three. Simple. Words. Click through to see what they are. Leave a comment if you agree. If you don't agree, tell the author that too.
Do it quickly before you forget. You haven't already forgotten have you Read More

We seem to notice companies that provide good service. Often it isn't even "great" service that catches our eye. These days it appears that "good enough" is good enough to surprise us.
Have we become so accustomed to low levels of service that we have cause to celebrate when someone actually does what they say they will?
The disenfranchised, inattentive service rep does not surprise you. It is the one who has social skills, does his/her job and remembers to say "thank you" that you remember.
In an extended period of economic decline, as we rewrite society, effectively eliminating the "affluence" of the middle class, money will chase positive experiences. Why aren't more companies putting more focus on exceptional-ism? Especially as social media (the source of word-of-mouth) pulls ahead of other media in terms of growth?
That is the focus of this post on ideationz. Come visit, and please leave a comment.
Thank you. I mean it. Thank YOU.
Rick Pulit Read More

Think of any iconic company, brand or product. Who comes to mind? Apple, Coke, Post-It, Google, Harley-Davidson, Jack Nicklaus... What do all of them have in common? One thing is passion. When you are launching a new company or introducing a new brand or advancing a new product to market, can you be successful without passion? How do you ignite the passion of your channel, your employees, your consumers? All these are discussed in this article. Come visit, and leave a thought of your own to share Read More

The new realities of how businesses buy and how agencies sell is changing constantly. Fact is, yesterday's approaches are gone and today's pricing game is changing as well. By the time you think you have it all figured out, the rules have changed again.
So, what do you do? This post talks about how professional procurement departments are dictating change to suppliers. It may not always be "fair" but as the balance shifts from supply to demand, not every "win-win" is much of a "win" for all involved.
A terrific article in Ad Age with some substantive comments is at the root of the post, and a link is included.
I hope you find it thought provoking. And I hope you will visit http://ideationz.wordpress.com.
Rick Pulit Read More

We are all familiar with the opening lines of Rudyard Kipling's classic poem, "If=". How long has it been since you read the piece in its entirety? And when was the last time you pondered the wisdom of the master Kipling in defining the qualities requisite to making success in 2010. "If-" was first published 100 years ago, in 1910 (written in 1899, it did not find its way to being published until it was included in Kipling's book, Rewards and Fairies - a collection of poems and short stories.
Take a short break to contemplate the beauty and power of "If-". It may just change how you view your business as well as your own life.. Read More

The devil is not, as they say, "in the details". The devil is in having every one of the details linked properly and in a way to create synergy. This post will get you thinking about what you need to consider and show you some classic "marketing train-wrecks" to help prove the point that it isn't how well you plan, it's how well you link the plan together.
Please visit http://ideationz.wordpress.com and be sure to leave a comment when you visit. That way, we all can learn!
Thanks a ton,
Rick Pulit Read More

Few modern-day thought leaders are as eloquent or as spot-on as Daniel Pink. The attached post centers on the challenge to stop benchmarking the competition and starting instead to redefine the true needs of the market. Giving people what they want will not necessarily break paradigms, as the solution might simply not yet exist to be benchmarked or improved upon.
Please come visit http://ideationz.wordpress.com and subscribe for 100% ad free content, all about change and driving improvement. Hope to see you there soon!
Rick S. Pulit Read More

In 2005, ChangeThis published a manifesto by Hugh MacLeod, a generally not-too-well-known creative guy. The Hughtrain Manifesto (props to the Cluetrain Manifesto, in case you had not already guessed) is alternately insightful, irreverent, hilarious, vulgar, and challenging. It may represent one of the most efficient treatises on advertising, branding, blogging, social media, and marketing ever organized in about a dozen pages.
Take five minutes and go read it. If you don't agree that it compels you to laugh out loud (and then get deeply introspective), leave me a note at http://ideationz.wordpress.com.
In fact, let me know what you think anyway.
Cheers,
Ric Read More

The expanding field of neuroscience is opening up new insights into how the mind influences preferences and buying behavior. People do not act rationally...we are emotional creatures and what we say is often not reflected in how we act. This post discusses three aspects of how neuroscience impacts marketing. Please come visit http://ideationz.wordpress.com for additional articles and thoughts. 100% ad free. Hoping you will visit and subscribe. Thanks a ton. Rick S. Pulit Read More

A key determinant in successful B2B selling is to deliver measurable results by linking key corporate strategies with effective, implementable tactics. Face it, companies have more strategies than they can say grace over. What's more, there are so many tactical commodities available that it is immensely difficult to know which approaches are the "right" ones, that will deliver maximum impact.
By improving your own "sratactical" thinking, you can more effectively position your products or services to demonstrate how the customer can achieve greater, quantified results.
This article describes four key qualities to taking a "stratactical" approach, and to helping you gain executive attention while avoiding the "commodity trap" Read More