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This post poses the challenging question, "How can you move your consumers closer to your brand by pinning their dreams and hopes to how they view your product or service?"...
Emotional connections are the strongest bonds there are. What are you doing to strengthen yours or your products'?

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I love a deal as much as the next person, but there is a reason why restaurants and retailers are falling out of love with Groupon. So what exactly was Google thinking when they offered $6,000,000,000 for the online coupon marketer? Read on... Read More

Success isn't measured by product or service attributes. It is measured by how many consumers (or, in the case of a B2B product or service, businesses) purchase what you market.
Too often we overlook the fundamental connection that must be made with the people we need to convert from suspects to Read More

Most corporately-sponsored health and wellness initiatives fail to live up to their promise. Yet companies continue to pump millions of dollars annually into these (essentially) ineffective platforms for building a healthier workforce.
Why?
This post digs into some alternatives to the usual, get- Read More

Almost every product in the consumer or B2B space has been largely commoditized over the past five to ten years. Even high tech goods and services face more commoditization than ever before, with new products coming into the market daily to leapfrog the existing brands.
How do you build long-term, Read More

It's time to stop making plans, promises and resolutions to improve your B2B sales in 2011, and time to start DOING...
This is a simple, sensible checklist of action items you can begin TODAY that will improve your sales performance.
Take five minutes to visit http://ideationz.wordpress.com and g Read More

We do what we want, not what we need to do. How can you leverage this behavioral paradigm to increase the rate of positive change for your company, your products/services, or your channel relationships? Come visit ideationz (http://ideationz.wordpress.com) and gather insight into the reality of beh Read More

In this world of uncertainty, unclear outcomes and a questionable future, how do business executives make decisions? Data, facts, and a reliable forecast are all increasingly important factors in how funding is determined across organizations.
This post centers on the virtues of predictability, a Read More

The fourth submission in a series, this time focusing on leveraging organizational qualities to achieve sustainable growth.
Previous entries have discussed employee engagement, along with a variety of opportunities for improvement in order to realize tangible financical and organizational results. Read More

A key to engaging and employees through difficult economic times are the front-line managers who interact with, support, supervise, and are charged with developing the largest number of associates in an organization. It is at this level that the employee value proposition either springs to life or Read More