Here is Part II of which B2B marketing trends for 2013 you should build into your plans for the coming year and which should you ignore.
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SusanFantle submitted the following stories to BizSugar
B2B marketing: The truth behind the trends for 2013--Part II
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4367 days ago
B2B marketing: The truth behind the trends for 2013
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4367 days ago
Which B2B marketing trends for 2013 should you build into your plans for the coming year and which should you ignore?
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Use December to assess B2B marketing practices for 2013.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4384 days ago
B2B marketers can use December to make sure 2013 doesn't miss one opportunity to generate leads, support growth and make a big impact on the bottom line.
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Making B2B marketing landing pages something to CRO about.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4398 days ago
Made Hot by: jamiesteinberg on November 16, 2012 1:19 am
These B2B marketing landing page best practices continue to deliver the top Conversion Rate Optimization (CRO) in landing page tests.
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B2B marketing's 6 most common design mistakes
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4405 days ago
Just like copy, design in B2B marketing makes a difference. Following these tested design rules is a sure way to maximize the impact of every marketing message.
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Writing B2B email subject lines with complete confidence.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4409 days ago
Read about the two essential elements in B2B marketing subject lines that boost open rates by 22% and 34%.
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B2B marketing know-it-alls are on a fast path to failure.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4432 days ago
B2B marketing staff members who think they know it all are on a fast path to failure. Learning from the experience of others is the way to maximize success.
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B2B marketing's 10 most common copy mistakes
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4438 days ago
No matter how well a company handles its B2B marketing, it's rare that I don't find at least one of these common copy mistakes in their marketing materials.
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Outbound calling works in B2B marketing and I can prove it.
Posted by SusanFantle under MarketingFrom http://b2bmarketingsmarts.com 4446 days ago
Two case studies prove that, in B2B marketing, outbound calling campaigns are still powerful, productive and cost-effective.
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Single B2B marketing effort delivers $30MM in new business.
Posted by SusanFantle under Direct MarketingFrom http://b2bmarketingsmarts.com 4457 days ago
Read about this innovative B2B marketing campaign that generated appointments with C-suite executives in companies that had previously been unreachable.
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