B2B marketers should take these four steps before making a decision about which media or channels to use in their marketing efforts.
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SusanFantle submitted the following stories to BizSugar
B2B interactive social media marketer shocked.
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From http://b2bmarketingsmarts.com 4457 days ago
Great B2B content deserves greater B2B marketing.
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From http://b2bmarketingsmarts.com 4464 days ago
It's a crowded B2B marketing world offering B2B content everywhere you turn. Here's a B2B content email campaign that stands out as a real attention-getter.
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B2B content marketing: Be noticed in this attention economy.
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From http://b2bmarketingsmarts.com 4476 days ago
In B2B content marketing, grabbing attention is more difficult than ever. But it's not as hard if marketers focus on this one important element.
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B2B marketing automation is finally integrated.
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From http://b2bmarketingsmarts.com 4484 days ago
B2B marketers using marketing automation often use the term integrated marketing. But until now, few have included productive offline channels in the mix.
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Where B2B marketing personas meet the road.
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From http://b2bmarketingsmarts.com 4492 days ago
B2B marketing personas are an important part of successful B2B marketing strategies. Businesses without personas, however, have a fairly trustworthy fall-back.
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Take your B2B trade show booth from boring to spectacular.
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From http://b2bmarketingsmarts.com 4510 days ago
A booth at a B2B trade show is a costly investment. Here are a few ideas on ways to attract and involve visitors to get a bigger return on that investment.
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Mini-quiz on how to avoid a B2B marketing iceberg.
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From http://b2bmarketingsmarts.com 4520 days ago
Read this quick 10-question B2B marketing mini-quiz to find out if your marketing practices might heading you toward an iceberg.
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B2B marketing shalt not speak in strange tongues.
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From http://b2bmarketingsmarts.com 4520 days ago
The words used in B2B marketing are designed to communicate a certain message. Marketers should be aware that poorly chosen words can make the wrong impression.
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B2B Marketing Automation: Is it really worth the effort?
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From http://b2bmarketingsmarts.com 4555 days ago
What's good and what's bad about marketing automation? Find out, and then learn if it's really worth the effort.
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True B2B marketing success depends on what you don't see.
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From http://b2bmarketingsmarts.com 4562 days ago
Learn why B2B marketers should spend less time on the visible elements of their B2B marketing programs and focus on the invisible.
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