SusanFantle submitted the following stories to BizSugar

Read this very clear B2B marketing demonstration on why it's critical to keep technical product experts out of the marketing arena. Read More
Learn about the one B2B marketing ingredient that digital media doesn't do well but that can add long-term value to your marketing investment. Read More
When building a B2B marketing strategy, don't guess how to maximize response. Review this mini-study and learn why you should let your market be your guide. Read More
B2B marketers may be surprised to learn the factors most important to B2B buyers when they make their final buying decision. Read More
B2B marketers have a better chance of standing out from their competition in this crowded marketplace by just following these simple rules. Read More
10 quick B2B marketing tips that won't help you eat better, but that can help you build more success into your lead generation and nurturing programs. Read More
How a B2B marketing pro might resolve the conflict between maximizing lead generation results and responding to C-suite demands to deliver results now. Read More
Epsilon study reveals which B2B marketing channels individuals, which may also be buyers, trust the most. Read More
Is your personal view of various marketing channels holding you back from following B2B marketing best practices? Read More

Getting over our own marketing bias.

Avatar Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4765 days ago
Made Hot by: HomeBusinessMedia on November 17, 2011 2:30 am
Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More
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Share your small business tips with the community!