Read this very clear B2B marketing demonstration on why it's critical to keep technical product experts out of the marketing arena.
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SusanFantle submitted the following stories to BizSugar
Don't let your developers grow up to be marketers.
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From http://b2bmarketingsmarts.com 4576 days ago
Is your B2B marketing missing a secret ingredient?
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From http://b2bmarketingsmarts.com 4588 days ago
Learn about the one B2B marketing ingredient that digital media doesn't do well but that can add long-term value to your marketing investment.
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B2B marketers: Let your market be your guide.
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From http://b2bmarketingsmarts.com 4595 days ago
When building a B2B marketing strategy, don't guess how to maximize response. Review this mini-study and learn why you should let your market be your guide.
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B2B marketing and sales is still about people.
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From http://b2bmarketingsmarts.com 4609 days ago
B2B marketers may be surprised to learn the factors most important to B2B buyers when they make their final buying decision.
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Two B2B marketing rules that cross all forms of communication.
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From http://b2bmarketingsmarts.com 4623 days ago
B2B marketers have a better chance of standing out from their competition in this crowded marketplace by just following these simple rules.
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Assorted B2B marketing tips, I know they'll help.
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From http://b2bmarketingsmarts.com 4646 days ago
10 quick B2B marketing tips that won't help you eat better, but that can help you build more success into your lead generation and nurturing programs.
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B2B marketing lead generation dilemma: do it now or do it right.
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From http://b2bmarketingsmarts.com 4649 days ago
How a B2B marketing pro might resolve the conflict between maximizing lead generation results and responding to C-suite demands to deliver results now.
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Matching B2B marketing channels to buyer preferences.
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From http://b2bmarketingsmarts.com 4658 days ago
Epsilon study reveals which B2B marketing channels individuals, which may also be buyers, trust the most.
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B2B Marketing needs the ducks and the bird dogs.
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From http://b2bmarketingsmarts.com 4681 days ago
Is your personal view of various marketing channels holding you back from following B2B marketing best practices?
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Getting over our own marketing bias.
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From http://b2bmarketingsmarts.com 4684 days ago
Made Hot by: HomeBusinessMedia on November 17, 2011 2:30 am
Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone.
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