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This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge. Read More

This has become the mantra of marketers everywhere. In fact, most experts agree that an email subscription list is the most powerful tool in your arsenal.

But, building a subscription list is just the start. Enticing those subscribers to buy something is the tricky part. Read More

With its stunning visuals and personal tone of voice, it’s certainly an impressive relaunch.

But how exactly did the organisation manage such a big overhaul of its content? Read More

Struggling to retain your customers or make them happy? This interview contains a process Aaron uses that has assured DoubleDutch retain high-ticket customers which keeping it light enough to never miss a customer’s deadline on their event.
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We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see results. That could be for many reasons: lack of executive buy-in, inconsistent publication schedules, loose internal governance processes or a dearth of interna Read More

Lately, I’ve been getting a lot of questions about creating infographics for social media. People are desperate to know how to create compelling images that generate tons of retweets, likes, and shares.I’ve even been offered to be paid quite handsomely to create infographics for social media for va Read More

Content marketing has one goal: show a potential customer the most useful branded content, at the right time.

Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach that goal. Read More

When you work in an office with a small team, it’s easy to cultivate a culture of co-dependence. After all, the email, the document, or the customer name that you need is just a shoulder tap away.
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Carousel sliders and parallax sound harmless in theory, but both are perfect examples of ‘herd behavior’ that can actually backfire and grind conversions to a halt. Read More

Do you want to use Snapchat?

Are you struggling to come up with content ideas?

In this article, you’ll discover eight ways to create Snapchat content that brings your account to life. Read More