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Your small business might not get bought out by Yahoo, but there’s several lessons about Tumblr’s development, growth and buyout that are applicable to any business. Read More

When we talk to our customers about marketing to military personnel, one of the things that we point out to them is how effectively the military community uses, well, communities. Read More

I love events, I love planning for a conference. I love the logistics, the strategy, and most of all, I love being at the event itself talking to everyone that comes by our booth or table. What I don’t love about an event is not feeling prepared. Or worse – sending my SheerID team without everythin Read More

Channel Marketing is such a specialized marketing challenge. I’m not a career channel marketer, I’ve only dipped my toe in that world with a couple of companies. I think in the world of all marketing professionals, the channel marketers are the ninjas. Read More

Last week Twitter announced the launch of Keyword Targeting for Promoted Tweets. If you currently advertise on Twitter using Promoted Tweets or Promoted Accounts, you already know that you can target your paid content by targeting by interest categories like... Read More

If there’s one thing you can count on in the magical world of social media advertising, it’s change. As soon as you’ve zeroed in on a platform, type of ad, and budget that’s working for you, you can bet that an algorithm is going to change, a platform will push updates, or the social media network Read More

I love it when a new phenomenon comes around that give marketers something to worry about and to debate. I’m sure you have heard of showrooming. Even if you haven’t heard the term, you’ve probably done it.

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Here’s the thing about Big Data. Thinking about it kind of makes my head hurt. Trying to wrap my brain around Big Data is like trying to visualize the scale of the universe or imagining how many millions of bacteria are living in my kitchen sponge. Read More

It’s the 20th of the month, and you haven’t sent out your monthly newsletter yet. You panic and eat half a package of the new Candy Corn Oreos, and while they’re delicious, you don’t feel any better and you still have to find content for your email. Read More

There are reams of advice on how to blog, but there seem to be less conversations about WHY we blog. To me, why we blog is so important.

Guaranteed to be the only article you read today that discusses clown drama. Read More