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Picture if you will, a circle…
If you do it right: A Pay-Per-Click lead, or a click-through an ad, or a search after a mention in a press release becomes a new customer.
If you do it right: A new customer becomes a loyal customer.
See the circle? Now let’s get a little more comple Read More

I didn’t go to any cool concerts this weekend. I didn’t discover a talented underground artist. Instead, I started a new playlist inspired by some basic social media do’s and dont’s. Read More

Okay, today we’re going to talk about how not to be annoying. I don’t really care if you want to talk on the phone while you’re waiting in line for your morning coffee. I do care if you annoy your customers on Pinterest. Here are the top 3 things you could do on Pinterest to really get under my ski Read More

All of these brands do a great job of summing up their reason for pinning on their page in 11 words or less, and making sure every board and pin relates back to that mission statement. So what is your mission statement? Read More

Joining Pinterest ASAP seems like a no-brainer for marketers, doesn’t it? But before you jump on the bandwagon and request an invite, let’s take a minute to think this through. Is Pinterest right for you and your brand? Read More

Did you know that when SheerID asked over 2,000+ students, many of whom were polled in person, about purchasing software, not a single student said “I don’t own a computer.” Do you know how much money students are spending online? I’ll give you a hint, it’s in the billions. Read More

When your selling to a student online, the ability to verify that someone is a student currently involves faxing a proof of identity, a process that often will bring any online sale to a screeching halt. Read More

I’m so confident that this blog post will keep you on the edge of your seat that I’m going to start with the big finish. Drum roll please…

66% of college students are not aware they are eligible for student discounts on computer software. Read More

“It’s like building a relationship, the way you did with your husband. What did he do the day after your first date?” And just like that- A whole post about how a relationship one builds with a customer is kind of like the rules of dating. Read More

Companies of all sizes make the mistake of focusing too much on their product and not enough on their audience. As a marketer, we are supposed to be getting out of bed every day to solve a customer’s pain with our products, not create new pains. Read More