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While Big Data has fueled some amazing advances in marketing, retail, and healthcare, articles about big data can be a bit…dry. Good thing Spotify is here to make it interesting again! Read More

Since back-to-school shopping has turned into a huge opportunity for stores to reach consumers, here’s what you need to know about the role of mobile in back-to-school shopping. Read More

Let’s cut right to the chase, students are hard to market to. They want your promotions and products, but they have made it very clear they do not want to hear from you. Read More

We know that the back to school season is second only to Black Friday-Christmas for many marketers. But do you have a handle on why you should look at it as a ginormous opportunity? Read More

But wait - you might be thinking “but my company isn’t trying to reach this demographic or is not selling B2C products.” Instagram is still another great marketing tool for your company to engage with. Read More

Judging by the popularity of quizzes like “Which Soda Are You?” and “Which Mad Men Character Should You Hook Up With?” on Buzzfeed, I’m not the only one who has a weakness for online quizzes. In their never-ending quest to offer new, fun, personalized customer experiences, some retailers have start Read More

In the wake of data breaches at Target, Sony, Neiman Marcus, and eBay, consumers are becoming more wary of how their personally identifiable information is being collected and used. Consumers have a good reason to be cautious; data security is a growing problem. Read More

Retailers must be sensitive to customer concerns about security, particularly around their personally identifiable information and financial data. As we discussed on Friday in my post, Ramping Up Your Omnichannel Experience to Maximize ROI, as retailers expand into e-commerce and mobile transaction Read More

Retailers need to make smart choices when selecting third-party vendors. While differentiators like price, customer service, reporting, and extra functionality often play into the decision making process, many retailers do not think about the impact their contracts with third-parties may have on th Read More

How much private and sensitive information are you asking your customer to give up on a daily basis? How much is your customer willing to give you, before walking away? Read More