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Discounted academic software. You sell it. Students need it.

Reaching the student market should be simple, right? Think again. It turns out 66% of your target market doesn’t even know they’re eligible for academic discounts on software.

Don’t panic, we’re here to help. Read More

There is a right way and a wrong way to get college students on your website and filling virtual shopping carts with very real products. Which way are you doing it? Read More

The truth is, most companies are either downright failing at reaching college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts. So how do you do it? Read More

The way we communicate with others has changed forever. Ten years ago, none of us were using Facebook, Twitter or LinkedIn to further our missions or reach out to our stakeholders. Read More

So you want to offer a military discount? Good for you! A military discount is not only a great way to show your support for our troops, it’s also a smart way to grow your business and reach new customers. We’ve got some more effective tips to help you spread the word about your awesome new discoun Read More

Communication between different departments inside your company is important to the health of your business and equally important is the clarity of communication between yourself and your client. Read More

A business that offers a military discount makes a definitive statement to our men and women in the service. It gives them a sense of being appreciated. That appreciation can translate into a lifetime of patronage. Not a bad thing. Read More

One of the great things about online marketing is that it’s all trackable, right? It’s all trackable to an almost creepy level, and it’s all good.

But, when it’s time to gather your stats for your quarterly report and show your boss what a genius you are, why do you end up with weird qualitative Read More

Marketers have to walk a fine line when Earth Day, Breast Cancer Awareness Month, and Veteran’s Day roll around. You want to participate, create mutually beneficial partnerships, and support causes you truly care about. You don’t want to seem like you’re using a cause to manipulate your customers i Read More

According to a report from Coupons.com, “digital coupon users shop more frequently and spend more heavily, at almost 50% more annually, than the average shopper.”

If you aren’t immediately trying to figure out how to uptick your coupon code use on your website, you might be in the wrong business Read More