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Identifying core customers, targeting new customers, and recognizing consumers' shopping behaviors are all challenges that retailers grapple with in today's omnichannel marketplace. Read More

So how many of you would agree that the only thing better than a good discount is getting something for free? Getting free products is awesome for the customer but also a great marketing tool for makeup manufacturers and retailers trying to promote sales of new products. Read More

Entrepreneurs get fueled when people tell them no. That's where success begins. Jake Weatherly shares thoughts on what it means to win and what it means to lose when you're an entrepreneur.
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Let’s talk about customer loyalty for a minute. What really drives brand loyalty? A sense of familiarity? Confidence that your company is providing your customers the best value? Stellar customer service? All true statements. Read More

There is no doubt that the omni channel marketplace would not exist today if it weren’t for the evolution of technology, but it is undeniable that human behavior and psychology have played a role in the evolution of omni channel as well. Read More

Knowing your own demographic and seasonal shifts in product interest from your customers can also give you valuable information that you can apply to your focus market. Read More

Unlike Groupon or other types of daily deals, offering a ticket promotion to specific consumer groups does not dilute brand integrity. For example, an exclusive deal for teachers is perceived as a “thank you”, rather than just another discounted ticket. Offering exclusive discounts can actually str Read More

Throughout my time in the Business school, I learned many things about marketing, finance, accounting, management and even some computer sciences. While all these topics are different, one thing my professors always seemed to bring up, regardless of the class, was the importance of LinkedIn. Read More

It’s the little things that matter to shoppers- and that are going to set you apart from your competition when you’re all basically offering the same product for the same price. Read More

Target may be the first brand I’ve seen that is successfully engaging its customers across every major social media channel as part of one cohesive back-to-school campaign this year. And that is quite an achievement. Read More