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Most companies are either downright failing at marketing to college students, or are doing it so inefficiently that it’s a terrible experience for the student, and a worse ROI on their marketing efforts Read More

The art of asking for a referral and recommendation as part of the strategy and skill set within a marketing department needs to be developed. Recognizing your best customers, your early adopters, your super-users, and your best referrers with both official and unofficial rewards is really importan Read More

We all know that bringing in new customers is a lot more expensive than keeping existing customers, but the loyal customer relationship doesn’t fall off the turnip truck, it has to start with a new customer. Read More

Daily deals have been a social media phenomenon over the last couple of years. Though there’s been a mad rush for companies entering the category and a growing sentiment that daily deals have jumped the shark, that doesn’t mean there isn’t still a great opportunity for you as a small business owner Read More