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Want to reach customers based on location, age, interests and other demographics? Then Facebook’s advertising service may be just the right fit. Read More

Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.
The problem is that marketing requires trying things that might not work, and when you focus all your energy on always winning, yo Read More

There are basically two options for building a Wordpress website for your business. You could go with self hosting through Wordpress.org for about $60 a year, or use Wordpress.com for free. But before you jump at the free option, ask yourself: is it really free? Read More

Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why. Read More

Now that you have a better understanding of your prospect’s goals and challenges, the next step is introducing yourself in a way that gets their attention and opens the door to a conversation. Read More

In How to Avoid the Low Price Trap we talked about focusing on the tops of the trees, the hard to get clients with the best paying projects. But how do you build that ladder to reach them? Read More

Why are there so many talented freelancers willing to work for minimum wage? Because most of them are competing for the same low budget projects using the same entry level advertising.
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Just because you work hard doesn’t mean you’re getting the right stuff done. Find out how understanding opportunity cost can help you make much better use of your time and energy. Read More

There’s a big difference between the idea of being self employed and the reality of working for yourself. Read More

Should you create something that you yourself would really love or should you only listen to the marketplace instead? Read More