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You know that to get more customers and grow your business, you need to spend some of those hard earned dollars on marketing. But how do you know how much you SHOULD spend? The first thing you need to realise is that marketing is not just an expense, marketing is an investment! Read More

Maureen has an extraordinary talent. She is the incredible creative mind behind the shopping experience that is Beadoire! Read More

The greatest personal branding test of all time occurs at the moment you decide you want a personal website, which is a website based solely on your name. It can really make you think about how you want every aspect of your professional personality to shine through. Read More

Google Plus launched a few months ago as a potential rival for Facebook as a social network. Some businesses jumped straight on and set up profiles, only to find Google deleting them. Google then explained that pages specifically for businesses and brands was in the works! So this was an expecte Read More

In my previous post on B2B Facebook page marketing, I outlined the emerging and evolving case for adding Facebook to your B2B marketing arsenal and offered some advice on the type of strategies you might adopt. Here, I’ll run through a number of current Facebook sites which show how B2B companies m Read More

Research shows that the most-trusted companies have higher revenues, profitability and shareholder returns. Here are five principles leaders can use to inspire trust in themselves and embed trust in the daily cultures of their companies. Read More

Social media is now presents biggest opportunity in all small business marketing plans. But the main thing business owners are struggling with, is how to use social media to sell stuff. Read More

Ideas can become gold, especially if you write them down. And most ideas flow in a process, and previously you needed either a big piece of paper, or a white board in your office to create a cohesive idea flow. But like most things in our working lives, technology creates opportunities. And the Read More

It started with weak applause, and ended with head-scratching. If you’re not a mobile technology freak, or an Apple-worshipper, you may not have heard about the BIG announcement and release from Apple -- The iPhone 4S! Read More

A Book Review. It’s a bold title that Mark Ostrofsky has chosen for his book. Using the word “Ultimate” gives various impressions and connotations, and I was intrigued with what I would find inside. There are a lot of books like this coming out lately, attempting to find a niche in the growing t Read More